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Customer case studiesReal stories with features and modules used. Fashion & accessoriesCart, repurchase, launches and order notifications. FootwearNumbering, exchanges, cart and seasonal campaigns. Bags & handbagsConsultative support, offers and sales recovery. Beauty & cosmeticsRestocking, kits, coupons and post-purchase engagement. PerfumerySpecial dates, repurchase and preference-based campaigns. Health & supplementsRecurring campaigns, repurchase reminders and targeted campaigns. Home & DecorConsultative support, cart and delivery status. FurnitureQuotes, pre-purchase questions and order tracking. Household utilitiesPromotions, product questions and recurring orders. Electronics & ComputersPre-purchase, pending payment and order notifications. Cell phones & accessoriesCompatibility, offers and cart recovery. Pet shopRecurring repurchase, campaigns and post-sale for pet products. Food & BeveragePromotions, recurring orders and fast communication. Babies & MaternityRestocking, bundles, kits and recurring communication. Sports & FitnessOffers by interest, repurchase and order follow-up. Jewelry and semi-jewelryHigh-value support, coupons, and sales recovery. Eyewear & AccessoriesConsultative support, orders, and repurchase campaigns. Stationery & giftsHolidays, lists, and segmented campaigns. Auto parts & accessoriesQuotes, compatibility, payment and order status. Tools & buildingQuotes, technical questions and cart recovery. Digital productsAccess, onboarding, renewal and post-purchase. Marketplaces and multi-brand storesCampaigns by category, segmented base and recurrence.
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Businesses that use WhatsApp to sell more in e-commerce.

Discover stores that automate abandoned cart, pending payment, order notifications, campaigns, repurchase and post-sale with WPP Marketing.

Stories by category: each case can be filtered by store segment, feature used and type of automation applied on WhatsApp.

Explore the case studies

Filter by store category, feature used, or brand name to find examples close to your operation.

93 cases found
Mini Conto Fashion & accessories · Welcome for new customers

Mini Conto uses automations and segmentation to optimize communication with wholesale children's fashion retailers.

Fashion & accessories Automação Segmentation
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Paula Moda Íntima Fashion & accessories · Recuperacao de carrinho abandonado

Paula Moda Íntima uses automation to recover customers who abandoned their cart, avoiding spam by segmenting with tags.

Fashion & accessories Automação Abandoned cart recovery
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Formosa Modas Fashion & accessories · Order cancellation

Formosa Modas uses automations and segmentation to engage customers and optimize online sales.

Fashion & accessories Automação Segmentation
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Leddred'S Marketplaces and multi-brand stores · Welcome for new customers

Leddred'S uses automations and segmentation to communicate with customers through personalized messages and keep the sales flow efficient.

Marketplaces and multi-brand stores Marketing automation Segmentation
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Pampa Remeras Fashion & accessories · Welcome for new customers

Pampa Remeras uses automations and segmentation to improve communication and the shopping experience.

Fashion & accessories Marketing automation Segmentation
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Mantos Sports Fashion & accessories · Welcome for new customers

Mantos Sports uses automations and segmentation to engage sportswear customers with personalized messages.

Fashion & accessories Automação Segmentation
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Lines Outfits Fashion & accessories · Mass messages

Lines Outfits uses segmentation and mass campaigns to engage customers with personalized messages.

Fashion & accessories campanhas em massa segmentação
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Attack T-shirt Fashion & accessories · Welcome for new customers

Attack T-shirt uses automations and segmentation to improve communication and sales in e-commerce.

Fashion & accessories Marketing automation Segmentation
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Cordas Express Fashion & accessories · Recuperacao de carrinho abandonado

Cordas Express uses automations and segmentation to improve communication and operations.

Fashion & accessories automation segmentação
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Xela Malhas Fashion & accessories · Welcome for new customers

Xela Malhas uses automations and segmentation to engage customers and drive purchases in its online women's fashion store.

Fashion & accessories Automação Segmentation
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Ezerdonline Fashion & accessories · Welcome for new customers

Ezerdonline uses automations and segmentation to improve communication, recover carts, and inform customers in men's fashion.

Fashion & accessories Automação Segmentation
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Zuri Jewelry and semi-jewelry · Recuperacao de carrinho abandonado

Zuri uses automation to recover abandoned carts and segmentation for personalized campaigns, optimizing communication with semi-jewelry customers.

Jewelry and semi-jewelry Cart recovery automation Segmentation
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Anaya Music Fashion & accessories · Solicitacao de avaliacao

Anaya Music uses automations and segmentation to communicate with customers personally and optimize musical instrument sales.

Fashion & accessories Automação Segmentation
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Beachwear Brazil Fashion & accessories · Mass messages

Beachwear Brazil uses WPP Marketing for targeted campaigns, avoiding spam and increasing engagement.

Fashion & accessories Mass campaigns Segmentation
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Homero Shop Fashion & accessories · Welcome for new customers

Homero Shop uses automations and segmentation to engage customers and optimize sales in the urban streetwear segment.

Fashion & accessories Marketing automation Segmentation
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Vicio.Drip Fashion & accessories · Recuperacao de carrinho abandonado

Vicio.Drip uses automation to recover customers who abandon carts, with segmentation to avoid generic messages.

Fashion & accessories automação de marketing recuperação de carrinho abandonado
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Ousadia Studios Fashion & accessories · Welcome for new customers

Ousadia Studios uses automations and segmentation to keep customers informed and organize targeted campaigns.

Fashion & accessories Automação Segmentation
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Suke Fashion & accessories · Welcome for new customers

Suke uses automations and segmentation to engage customers and drive purchases in the online fashion store.

Fashion & accessories Automação Segmentation
See case
Lion Tj Fashion & accessories · Recuperacao de carrinho abandonado

Lion Tj uses automation to recover abandoned carts and segmentation for targeted campaigns, optimizing communication with men's fashion customers.

Fashion & accessories Abandoned cart recovery automation Segmentation
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Total Brás Fashion & accessories · Welcome for new customers

Total Brás uses automations and segmentation to engage customers and drive repeat purchases in affordable women's fashion.

Fashion & accessories Automação Segmentation
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Slingbag.ar Bags & handbags · Mass messages

Slingbag.ar uses targeted segmentation and mass campaigns to engage specific audiences, avoiding generic messaging.

Bags & handbags Mass campaigns Segmentation
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Star Concept Fashion & accessories · Payment pending

Star Concept uses WPP Marketing automation and segmentation for personalized communication and payment recovery.

Fashion & accessories Message automation Segmentation
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Arianys Baby Fashion & accessories · Recuperacao de carrinho abandonado

Arianys Baby uses automations and segmentation to recover carts and remind about payments, improving the shopping experience.

Fashion & accessories Abandoned cart recovery automation Pending payment automation
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BeidÊ Fashion & accessories · Mass messages

BeidÊ uses segmentation and mass campaigns to engage plus-size women's jeans customers.

Fashion & accessories campanhas em massa segmentação
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Find a story close to your operation.

Cases help compare store categories, modules and use cases before deciding how to structure WhatsApp automations for your operation.