welcomes new customers with an automatic message
Active automationSegmented messaging and automations that strengthen relationships with wholesale retailers
Mini Conto uses automations and segmentation to optimize communication with wholesale children's fashion retailers.
Summary: Reduced manual work in communication, increased merchant satisfaction through relevant and timely messages, and efficient organization of campaigns by segments.
A feature connected to the customer's real workflow.
Mini Conto is a wholesale children's fashion company that offers garments such as dresses, sets, rompers, pants and tops to retailers and resellers across Brazil, with conveniences like installment payments and free shipping. Strengthen relationships with wholesale retailers by keeping them informed about orders and shipments, and avoid generic communications through audience segmentation.
Use automations to send welcome messages, order confirmations and shipping updates automatically. Segment audiences with tags to target specific campaigns, avoiding spam and increasing message relevance.
01
Recepção automatizada de novos clientes
02
Confirmação automática de pedidos
03
Atualização automática sobre envio e rastreamento
04
Segmented communication to avoid spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, relevant communication with wholesale retailers by avoiding generic messages and keeping them informed about their orders and shipments. Implement automations for key messages and audience segmentation for targeted campaigns, using tags to separate different retailer profiles.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Message automation for welcomes, order confirmations, and shipping updates
The company quickly understands where WhatsApp fits into the journey.
02
Segmentação do público com etiquetas para campanhas direcionadas
This step keeps service, sales, campaign or support connected to the conversation history.
03
Sending targeted messages to different groups of merchants
This step keeps service, sales, campaign or support connected to the conversation history.
04
Integration with e-commerce platform for up-to-date data
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation prevents generic communication and increases message relevance
Automation reduces manual work and improves the customer experience
Keeping the customer informed strengthens the relationship and trust
Integrating systems makes managing communications easier
Expand the use of segmentation for new campaigns, explore additional repurchase and review features to further strengthen relationships with store owners.
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WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.