welcomes new customers with an automatic message
Configured time: 0Segmented communication and automations that elevate the Ezerdonline customer experience
Ezerdonline uses automations and segmentation to improve communication, recover carts, and inform customers in men's fashion.
Summary: Reduced manual work in communication, increased efficiency in recovering sales opportunities, keeping customers informed about their orders and shipping, creating a repurchase cadence, and strengthening relationships with the target audience through segmented, relevant messages.
A feature connected to the customer's real workflow.
Ezerdonline is an online store specializing in men's fashion, offering products such as suits, shirts, t-shirts, trousers, leather jackets, shoes, caps and accessories. The company values customer service, providing support for questions about sizes, shipping, exchanges and payment, as well as free shipping throughout Brazil. Improve communication with customers, increase conversion rate by recovering abandoned carts, confirm orders automatically, request reviews to enhance reputation and encourage first purchases — all with segmented messages to avoid generic communication or spam.
The program uses automations configured to welcome new customers, notify about cancellations, request reviews after purchase, recover abandoned carts, encourage first-time purchases, provide shipping updates, and confirm orders. Campaigns are segmented by tags that classify audiences as new customers, at-risk customers, inactive customers, and recent buyers, ensuring personalized and relevant messages.
01
recuperação de carrinhos abandonados
02
automatic order confirmation
03
solicitação de avaliação pós-compra
04
automated onboarding of new customers
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain effective, personalized communication with different customer profiles in a competitive online men's fashion market, avoiding generic messages that may be perceived as spam and ensuring customers are always informed and engaged. Implement WPP Marketing automations to create a cadence of segmented messages that guide the customer through each stage of the purchase journey, from initial welcome to review requests, with continuous updates on orders and abandoned cart recovery.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
notifies customers about cancellations and opens the way for support
Configured time: 0asks for a review after the purchase experience
Configured time: 7recover customers who started a purchase but didn’t finish
Configured time: 60engages the customer at the moment they show interest
Configured time: 0keeps the customer informed about shipping and tracking
Configured time: 0Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automation sends personalized messages based on the customer's profile
The company quickly understands where WhatsApp fits into the journey.
02
tag-based segmentation to avoid generic messages
This step keeps service, sales, campaign or support connected to the conversation history.
03
automated messages for stages such as welcome, cancellation, order, shipping, and review
This step keeps service, sales, campaign or support connected to the conversation history.
04
integration with Wix platform for data synchronization
This step keeps service, sales, campaign or support connected to the conversation history.
05
message cadence that accompanies the entire purchase journey
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation prevents spam and improves engagement
automation reduces manual work and errors
timely messages increase customer satisfaction
ecommerce integration makes communication management easier
Expand the use of segmentations for new customer profiles, enable repurchase automations with coupons to encourage returns, and explore new integrations to further enrich the shopping experience and customer support.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.