notifies customers about cancellations and opens the way for support
Configured time: 0Segmented messaging and automations that strengthen the shopping experience
Formosa Modas uses automations and segmentation to engage customers and optimize online sales.
Summary: Helps recover sales opportunities, reduces the team's manual work, keeps customers informed about their orders, creates an efficient repurchase cadence, and organizes campaigns by segments — improving the customer experience and operational efficiency.
A feature connected to the customer's real workflow.
Formosa Modas is an online store specialized in fashion and apparel, offering products such as tailoring, jeans, dresses, blouses, shirts, coats, sets, basic kits and belts. The company sells exclusively online with online payment, serving consumers interested in fashion and apparel who buy clothes over the internet. Improve communication with customers, reduce cart abandonment, inform about order status, encourage repeat purchases and provide efficient support, all while avoiding generic messages and spam.
Use of automations configured for abandoned cart recovery, order confirmation and updates, cancellation notice, pending payment reminder, and repurchase incentive with a coupon. Campaigns are segmented by tags that identify specific audiences, such as new customers, at-risk, inactive, recent buyers, and best customers, ensuring personalized and relevant messages.
01
Abandoned cart recovery
02
Confirmação automática de pedidos
03
Shipping update and tracking
04
Aviso de cancelamento de pedido
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain customer engagement in a competitive online fashion market, reduce cart abandonment, inform customers about their orders, and encourage repeat purchases without causing fatigue from generic or excessive messages. Implement WPP Marketing automations for automated, segmented communication, integrated with the Nuvemshop e-commerce system, with messages tailored to each stage of the customer journey and targeted campaigns for segmented audiences.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
recover customers who started a purchase but didn’t finish
Configured time: 60re-engage customers after purchase with return incentives
Configured time: 30keeps the customer informed about shipping and tracking
Configured time: 0reminds customers about orders not yet paid
Configured time: 0automatically confirms approved orders
Configured time: 0Segmentation: use labels to separate audiences and campaigns
Recent use: Order Paid: recurring use
Recent use: Order Shipping: recurring use
Recent use: Cart Recovery: recurring use
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automation sends specific messages for each stage of the purchase journey
The company quickly understands where WhatsApp fits into the journey.
02
Tag-based segmentation for distinct audiences prevents generic messages
This step keeps service, sales, campaign or support connected to the conversation history.
03
Integration with Nuvemshop platform keeps data synchronized
This step keeps service, sales, campaign or support connected to the conversation history.
04
Campaigns are organized by segments for greater relevance
This step keeps service, sales, campaign or support connected to the conversation history.
05
Cart recovery and repurchase messages encourage sales
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation prevents burnout from generic communication
Automação reduz esforço manual e aumenta eficiência
Keeping customers informed improves satisfaction and loyalty
Personalized incentives drive return visits and repeat purchases
Expand the use of segmentations for new customer profiles, test new personalized campaigns, and explore additional automation features for support and post-sale evaluation.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.