recover customers who started a purchase but didn’t finish
Configured time: 60Intelligent automation for engagement and operational efficiency
Cordas Express uses automations and segmentation to improve communication and operations.
Summary: Helps recover sales opportunities, reduces manual work in communication, keeps customers informed about order status, and creates a personalized message cadence that strengthens relationships with different customer segments.
A feature connected to the customer's real workflow.
Online store specialized in strings and accessories for musical instruments, focused on musicians, instrument enthusiasts and music shops, offering free shipping and support via WhatsApp. Improve customer engagement, recover abandoned sales, automatically confirm orders and keep customers informed about shipping.
Use automations to recover abandoned carts, automatically confirm orders, and provide continuous shipping updates. Segment audiences with tags to send targeted messages to specific groups, avoiding generic communication and spam.
01
recuperação de carrinho abandonado
02
automatic order confirmation
03
atualização de envio e rastreamento
04
segmentation to prevent spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers informed and engaged without sending generic messages or spam, while recovering lost sales and reducing manual communication work. Deploy automations configured for cart recovery, order confirmation, and shipping updates, combined with tag-based segmentation to send targeted messages to audiences such as new customers, at-risk customers, inactive customers, and recent buyers.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Configured time: 0automatically confirms approved orders
Configured time: 0Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automation sends messages to customers who abandoned their cart
The company quickly understands where WhatsApp fits into the journey.
02
automatic confirmation of approved orders
This step keeps service, sales, campaign or support connected to the conversation history.
03
real-time update on shipping and tracking
This step keeps service, sales, campaign or support connected to the conversation history.
04
segmentação por etiquetas para campanhas direcionadas
This step keeps service, sales, campaign or support connected to the conversation history.
05
sending targeted messages to new, inactive, at‑risk, and recent customers
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation prevents generic communication and improves message acceptance
automação reduz esforço manual e aumenta eficiência operacional
manter clientes informados fortalece a confiança e o relacionamento
integrating channels like WhatsApp makes customer service and engagement easier
Expand the use of segmentation for promotional and repurchase campaigns, implement reviews and automated support to scale service and customer loyalty.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.