welcomes new customers with an automatic message
Configured time: 0Segmented communication that values the customer and drives sales
Mantos Sports uses automations and segmentation to engage sportswear customers with personalized messages.
Summary: Reduced manual work, increased customer engagement through relevant messages, recovery of sales opportunities and creation of a repurchase cadence, keeping customers informed and satisfied.
A feature connected to the customer's real workflow.
Online store specializing in sportswear, premium sneakers and accessories, serving male and female customers seeking athletic and casual fashion from well-known brands. Engage customers with personalized messages, recover abandoned carts, encourage first purchases and repeat purchases, and keep customers informed about orders and payments.
Use automations configured to welcome new customers, recover abandoned carts, confirm orders, notify about pending payments, update shipping, request reviews, and encourage repurchase with coupons. Tag-based segmentation lets you avoid generic communication by targeting messages to specific audiences such as new customers, at-risk customers, inactive users, and recent buyers.
01
Abandoned cart recovery
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Personalized and segmented communication
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Incentive for first purchase and repurchase
04
Automatic updates about orders and payments
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep communication efficient and personalized for a diverse audience, avoiding generic messages and increasing engagement and loyalty without overloading the team with manual work. Implement marketing automations with advanced segmentation via WPP Marketing, integrated with the e‑commerce platform to send automatic, segmented messages based on customer behavior and profile.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
notifies customers about cancellations and opens the way for support
Configured time: 0asks for a review after the purchase experience
Configured time: 7recover customers who started a purchase but didn’t finish
Configured time: 60engages the customer at the moment they show interest
Configured time: 0re-engage customers after purchase with return incentives
Configured time: 7Segmentation: use labels to separate audiences and campaigns
Recent use: Cart Recovery: one-time use
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automation sends automatic messages based on customer behavior
The company quickly understands where WhatsApp fits into the journey.
02
Tag-based segmentation separates audiences for specific campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
03
Messages are sent to new customers, at-risk customers, inactive customers, and recent purchasers
This step keeps service, sales, campaign or support connected to the conversation history.
04
E-commerce platform integration keeps data synchronized
This step keeps service, sales, campaign or support connected to the conversation history.
05
Messages follow the stages of the purchase journey, from welcome to repurchase
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation prevents generic communication and improves the customer experience
Automation reduces manual work and increases operational efficiency
Mensagens personalizadas ajudam a recuperar vendas perdidas
Manter clientes informados gera maior confiança e satisfação
Evaluate expanding automations for targeted promotional campaigns, explore new audiences, and test personalized messages to further increase retention and sales volume.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.