welcomes new customers with an automatic message
Active automationIntegrated automation for segmented, efficient communication
Ousadia Studios uses automations and segmentation to keep customers informed and organize targeted campaigns.
Summary: Reduced manual work, better organization of campaigns by segment, and keeping customers informed throughout the purchase and post-purchase process.
A feature connected to the customer's real workflow.
Ousadia Studios is an online store focused on fashion and accessories serving multiple regions, with a catalog available to online fashion and accessories consumers. Keep customers informed about orders and shipments, welcome new customers, and organize segmented campaigns to avoid generic communication and spam.
Active automation for welcome messages, order confirmation, and shipping updates; use tag-based segmentation to separate audiences and target specific campaigns.
01
recovers sales opportunities
02
reduces manual work
03
mantém clientes informados
04
evita comunicação genérica e spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, personalized communication for different customer groups, avoiding spam and excessive manual work. Implement automations for key messages and tag-based segmentation for targeted campaigns, ensuring an organized cadence and relevant communication.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automação de mensagens para boas-vindas, confirmação de pedido e atualização de envio
The company quickly understands where WhatsApp fits into the journey.
02
tag-based segmentation to target specific campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
03
sending personalized messages to different customer groups
This step keeps service, sales, campaign or support connected to the conversation history.
04
integração com plataforma de e-commerce para dados atualizados
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation avoids generic communication and improves engagement
automation reduces need for manual work
manter clientes informados aumenta confiança e satisfação
audience-organized campaigns make management and results easier
Expand targeting to new audiences and integrate new automations that can increase repurchase cadence and customer support.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.