recover customers who started a purchase but didn’t finish
Configured time: 60Effective automation to re-engage customers and segment campaigns for semi-jewelry
Zuri uses automation to recover abandoned carts and segmentation for personalized campaigns, optimizing communication with semi-jewelry customers.
Summary: The solution helps recover sales opportunities, reduces the team's manual work, keeps customers informed about their carts, and creates a segmented communication cadence that strengthens relationships with the audience.
A feature connected to the customer's real workflow.
Zuri is a Brazilian online store of semi-jewelry and accessories curated by stylist Roberta Freitas, focused on a female audience interested in fashion and accessories. It operates on the Wix platform and seeks to improve the shopping experience and customer engagement. Recover customers who started the checkout process but did not complete it, and segment communication to avoid generic messages and increase campaign relevance.
The active automation sends personalized messages to customers who abandoned their cart after a configured time, using tags to segment audiences such as new customers, at-risk customers, and recent buyers, ensuring targeted and relevant communication.
01
recuperação de carrinhos abandonados
02
segmentação eficiente para evitar spam
03
comunicação personalizada
04
reduction of manual work
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Avoid lost sales from abandoned carts and reduce sending generic messages that may annoy customers by maintaining segmented, relevant communication for different profiles. Implement abandoned cart recovery automation with tag-based segmentation, allowing you to send specific messages to distinct audiences and increase conversion chances without overloading customers with irrelevant communications.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
abandoned cart identification
The company quickly understands where WhatsApp fits into the journey.
02
automatic sending of messages after configured time
This step keeps service, sales, campaign or support connected to the conversation history.
03
use of tags to segment audiences
This step keeps service, sales, campaign or support connected to the conversation history.
04
sending tailored messages to each segment
This step keeps service, sales, campaign or support connected to the conversation history.
05
integration with e-commerce platform
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentação evita comunicação genérica e melhora a experiência do cliente
automation reduces manual effort and increases efficiency
cart recovery is essential for sales opportunities
product curation values personalized communication
Expand the use of segmentation to other campaigns, integrate new messaging features for repurchase and reviews, and continue optimizing automations to enhance the customer experience and increase engagement.
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