Segmented communication for swimwear with intelligent campaigns

Beachwear Brazil uses WPP Marketing for targeted campaigns, avoiding spam and increasing engagement.

Fashion & accessories Mass campaigns Segmentation WPP Marketing Comunicação segmentada Nuvemshop

Summary: The solution helps recover sales opportunities, keeps customers informed, reduces manual work organizing campaigns, and creates a communication cadence aligned with each audience profile.

A feature connected to the customer's real workflow.

Beachwear Brazil is a brand focused on beachwear fashion, offering clothing and accessories for men and women seeking beachwear products. The website is simple and the company uses the Nuvemshop platform for e-commerce. Improve communication with customers through segmented campaigns, avoiding generic messages and spam, and increasing engagement with specific audiences.

The company uses the mass campaigns feature with label-based segmentation in WPP Marketing to separate audiences such as new customers, at-risk customers, inactive customers, recent buyers over different periods, and top customers, sending personalized messages to each group.

01 Avoid generic communication and spam

02 Segment audiences for more effective campaigns

03 Organize campaigns by tags

04 Mantém clientes informados e engajados

The project turns conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Beachwear Brazil needed to improve the effectiveness of its marketing campaigns by avoiding generic messages that could be perceived as spam, and to increase engagement with different customer profiles. Implemented mass campaigns with segmentation via tags in WPP Marketing, enabling the sending of specific messages to distinct audiences, such as new and inactive customers, with personalized content.

WPP Marketing resources used.

This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.

Mass messages Customer segmentation

Bulk messages: there are signs of campaigns or sends configured for active communication.

Segmentation: use labels to separate audiences and campaigns

How it works for the customer.

The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.

Audience segmentation for targeted campaigns Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Segmentacao do publico para campanhas direcionadas Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Uso de etiquetas para segmentar públicos Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Envio de campanhas em massa personalizadas para cada segmento Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Integration with e-commerce platform for up-to-date data This step keeps service, sales, campaign or support connected to the conversation history.

Communication aligned with the customer's profile and behavior This step keeps service, sales, campaign or support connected to the conversation history.

Next steps for setup.

Segmentação é fundamental para evitar spam e aumentar engajamento

Campaigns organized by audience make management and results easier

E-commerce integration enhances personalization

Relevant communication keeps customers active and engaged

Expand the use of automations for abandoned cart, repurchase and support messages, and explore additional integrations to enrich campaign segmentation and personalization.

Want to apply WPP Marketing to your company's WhatsApp?

WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.

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