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Customer case studiesReal stories with features and modules used. Fashion & accessoriesCart, repurchase, launches and order notifications. FootwearNumbering, exchanges, cart and seasonal campaigns. Bags & handbagsConsultative support, offers and sales recovery. Beauty & cosmeticsRestocking, kits, coupons and post-purchase engagement. PerfumerySpecial dates, repurchase and preference-based campaigns. Health & supplementsRecurring campaigns, repurchase reminders and targeted campaigns. Home & DecorConsultative support, cart and delivery status. FurnitureQuotes, pre-purchase questions and order tracking. Household utilitiesPromotions, product questions and recurring orders. Electronics & ComputersPre-purchase, pending payment and order notifications. Cell phones & accessoriesCompatibility, offers and cart recovery. Pet shopRecurring repurchase, campaigns and post-sale for pet products. Food & BeveragePromotions, recurring orders and fast communication. Babies & MaternityRestocking, bundles, kits and recurring communication. Sports & FitnessOffers by interest, repurchase and order follow-up. Jewelry and semi-jewelryHigh-value support, coupons, and sales recovery. Eyewear & AccessoriesConsultative support, orders, and repurchase campaigns. Stationery & giftsHolidays, lists, and segmented campaigns. Auto parts & accessoriesQuotes, compatibility, payment and order status. Tools & buildingQuotes, technical questions and cart recovery. Digital productsAccess, onboarding, renewal and post-purchase. Marketplaces and multi-brand storesCampaigns by category, segmented base and recurrence.
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Businesses that use WhatsApp to sell more in e-commerce.

Discover stores that automate abandoned cart, pending payment, order notifications, campaigns, repurchase and post-sale with WPP Marketing.

Stories by category: each case can be filtered by store segment, feature used and type of automation applied on WhatsApp.

Explore the case studies

Filter by store category, feature used, or brand name to find examples close to your operation.

557 cases found
Instituto Santo Alberto Magno Digital products · Welcome for new customers

Instituto Santo Alberto Magno uses WPP Marketing for automations and segmentation, keeping students informed and engaged in digital courses.

Digital products Automação Segmentation
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Loja Vortex @2026 Fashion & accessories · Welcome for new customers

Vortex Store @2026 uses automations and segmentation to engage themed fashion fans with personalized messages.

Fashion & accessories Automação Segmentation
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anhelo studios Fashion & accessories · Mass messages

anhelo studios uses segmentation and mass campaigns to improve communication with specific audiences and showcase its exclusive streetwear fashion.

Fashion & accessories campanhas em massa segmentação
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Loja Luna Fashion & accessories · Mass messages

Loja Luna uses segmentation and mass campaigns to engage customers of original women's fashion.

Fashion & accessories campanhas em massa segmentação
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Homero Shop Fashion & accessories · Welcome for new customers

Homero Shop uses automations and segmentation to engage customers and optimize sales in the urban streetwear segment.

Fashion & accessories Marketing automation Segmentation
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Loja Da Trama Afetiva Fashion & accessories · Welcome for new customers

Loja Da Trama Afetiva uses automations and segmentation to engage customers and promote sustainable fashion with repurposed fabrics.

Fashion & accessories automation segmentação
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Vixanuncios Auto parts & accessories · Welcome for new customers

Vixanuncios uses automation and segmentation to improve communication and safety when selling 4x4 parts.

Auto parts & accessories Automação Segmentation
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Baú De Axé Beauty & cosmetics · Atualizacao de envio

Baú De Axé uses automation to update customers about shipping, strengthening the subscription club experience for baths and ancestral products.

Beauty & cosmetics Automação Subscription club
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Uniderma Beauty & cosmetics · Recuperacao de carrinho abandonado

Uniderma uses cart and payment recovery automations, with segmentation for effective communication.

Beauty & cosmetics Marketing automation Recuperação de carrinho
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Sette Sports Fashion & accessories · Welcome for new customers

Sette Sports uses automations and segmentation to personalize communication and improve the customer experience.

Fashion & accessories Automação Segmentation
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Entretiempo Food & Beverage · Recuperacao de carrinho abandonado

Entretiempo uses automations and segmentation to engage customers and optimize specialty coffee sales.

Food & Beverage Marketing automation Segmentation
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A7 Shoes Footwear · Welcome for new customers

A7 Shoes uses automations and segmentation to keep customers informed and create a repurchase cadence.

Footwear Marketing automation Segmentation
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Zero Grau Lupas | Óculos Eyewear & Accessories · Mass messages

A store specializing in eyewear uses segmentation and mass messaging to engage customers with style and authenticity.

Eyewear & Accessories campanhas em massa segmentação
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WR Matrizes Digital products · Welcome for new customers

WR Matrizes uses welcome automation and segmentation to engage customers of digital embroidery files.

Digital products Message automation Segmentation
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Be Brave Perfumery · Welcome for new customers

Be Brave uses automations and segmentation to personalize outreach to perfume and fragrance customers.

Perfumery Automação Segmentation
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Antiga Bags & handbags · Welcome for new customers

Antiga uses automations and segmentation to communicate with customers in a personalized and efficient way.

Bags & handbags Automação Segmentation
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Jais Cosmetics Beauty & cosmetics · Welcome for new customers

Jais Cosmetics uses automations and segmentation to engage customers and drive repeat purchases with personalized messages.

Beauty & cosmetics Automação Segmentation
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Massagepraxis Brigitte Plasil Health & supplements · Mass messages

A massage clinic in Jennersdorf uses segmentation and campaigns to personalize communication and make online booking easier.

Health & supplements Mass campaigns Segmentation
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Bia Souza | Moda Autoral Fashion & accessories · Mass messages

Bia Souza uses segmentation and mass campaigns to communicate exclusive, original women's fashion and avoid spam.

Fashion & accessories Mass campaigns Segmentation
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Murbi Company Digital products · Recuperacao de carrinho abandonado

Murbi Company uses WPP Marketing's cart recovery automation to reengage customers and avoid generic messaging.

Digital products Abandoned cart recovery automation Segmentation
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Pizzas Felix Food & Beverage · Confirmacao de pedido

Pizzas Felix uses automation and segmentation to communicate with customers about artisanal pizzas without preservatives.

Food & Beverage automation segmentação
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Kate Kuba - South1 Calzados Footwear · Welcome for new customers

Kate Kuba - South1 Calzados uses automations and segmentation to improve communication and engagement.

Footwear Automação Segmentation
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Aurenia Babies & Maternity · Recuperacao de carrinho abandonado

Aurenia uses automations and segmentation to engage parents and pregnant people, avoiding generic communication.

Babies & Maternity Marketing automation Recuperação de carrinho
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Mia Loreto Fashion & accessories · Welcome for new customers

Mia Loreto uses automation and segmentation to engage customers with personalized messages, avoiding spam and creating a repurchase cadence.

Fashion & accessories Automação Segmentation
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Find a story close to your operation.

Cases help compare store categories, modules and use cases before deciding how to structure WhatsApp automations for your operation.