welcomes new customers with an automatic message
Active automationAutomation and segmentation for personalized communication in slow design
Antiga uses automations and segmentation to communicate with customers in a personalized and efficient way.
Summary: Improves customer experience with timely, relevant communication, reduces the team's manual work, and organizes campaigns by specific segments, strengthening relationships with the audience.
A feature connected to the customer's real workflow.
Antiga is an Argentine slow-design brand that creates wallets and accessories in limited editions, focused on consumers who value slow-fashion products and unique design. Keep customers informed and engaged with personalized communication, automating processes to improve experience and operational efficiency.
Use automations to send welcome messages to new customers, automatic order confirmations and shipping updates, and to segment audiences for targeted campaigns—avoiding generic communication or spam.
01
comunicação personalizada
02
reduction of manual work
03
melhoria na experiência do cliente
04
organização de campanhas por segmento
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, personalized communication for an audience that values exclusivity and avoid generic messages that could harm brand perception. Implement automations integrated with ecommerce for automatic welcome messages, order confirmations and shipping updates, combined with tag-based segmentation for targeted campaigns.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automação de mensagens para boas-vindas, confirmação e atualização de envio
The company quickly understands where WhatsApp fits into the journey.
02
audience segmentation with tags for targeted campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
03
sending specific messages to different customer groups
This step keeps service, sales, campaign or support connected to the conversation history.
04
integração com plataforma de ecommerce para dados atualizados
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation avoids generic communication and improves engagement
automação reduz trabalho manual e mantém clientes informados
personalization is essential for slow design brands
ecommerce integration simplifies processes and provides reliable data
Explore new automations for repurchase and review messages, expand segmentation to additional audiences, and integrate automated support for faster customer service.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.