welcomes new customers with an automatic message
Configured time: 0Segmented communication that values embroiderers and electronic embroidery professionals
WR Matrizes uses welcome automation and segmentation to engage customers of digital embroidery files.
Summary: Helps keep customers informed from the first contact, reduces manual work with automated initial communication, and organizes campaigns by segment to improve engagement and customer experience.
A feature connected to the customer's real workflow.
WR Matrizes offers exclusive digital files for machine embroidery, with immediate download after purchase, serving embroiderers and professionals in the segment. The business is 100% digital and uses the Wix platform for e-commerce. Welcome new customers with automatic messages to strengthen the initial relationship and avoid generic communication, as well as segment audiences for more relevant campaigns.
Active welcome automation that sends personalized messages to new customers at the moment of purchase. Uses tag-based segmentation to separate audiences, avoiding spam and enabling targeted campaigns for profiles like new customers, at-risk customers, and recent buyers.
01
automated onboarding of new customers
02
comunicação segmentada e personalizada
03
avoid generic messages and spam
04
campaign organization by audience
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain a close, relevant relationship with customers who buy digital files by avoiding generic messages that may be perceived as spam and ensuring efficient communication for different customer profiles. Implement WPP Marketing welcome automation to greet new customers, and use tag-based segmentation to organize targeted mass campaigns, ensuring relevant and personalized messages.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Bulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
Recent use: Mass messages: one-time use
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
automation sends welcome message at time of purchase
This step keeps service, sales, campaign or support connected to the conversation history.
04
use of tags to segment customers
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
05
campanhas em massa são direcionadas a públicos específicos
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
06
integration with Wix platform for digital flow
This step keeps service, sales, campaign or support connected to the conversation history.
07
immediate download of files after purchase
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
welcome automation strengthens the initial bond with the customer
segmentation avoids generic communication and improves engagement
e-commerce integration simplifies the customer experience
targeted campaigns increase the relevance of communication
Expand the use of automations to encourage first purchases and implement abandoned cart and repurchase messages to increase recurrence and customer loyalty.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.