welcomes new customers with an automatic message
Active automationSegmented messaging and automations that strengthen the shopping experience
Kate Kuba - South1 Calzados uses automations and segmentation to improve communication and engagement.
Summary: Increased operational efficiency by reducing manual work, improved customer engagement through relevant and timely messages, and strengthened customer relationships by keeping them informed and satisfied.
A feature connected to the customer's real workflow.
Online shoe store offering conveniences like free shipping and interest-free installment payments, serving customers interested in women's and men's footwear in Argentina. Improve the customer experience through automated and segmented communication, keeping them informed and engaged throughout the entire purchase journey.
Use automations to welcome new customers, confirm orders and provide shipping updates, combined with tag-based segmentation to send targeted messages to specific audiences, avoiding generic communication or spam.
01
Personalized communication
02
Redução de trabalho manual
03
Customer-reported maintenance
04
Continuous engagement
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure customer communication is personalized and relevant, avoiding generic messages and maintaining engagement during the purchase and post-sale process. Implement welcome automations, order confirmation and shipping update workflows, combined with audience segmentation for targeted campaigns, using WPP Marketing features integrated with the e-commerce platform.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Message automation for welcome, order confirmation and shipping update
The company quickly understands where WhatsApp fits into the journey.
02
Segmentação do público por etiquetas para campanhas direcionadas
This step keeps service, sales, campaign or support connected to the conversation history.
03
Integração com plataforma de e-commerce para dados em tempo real
This step keeps service, sales, campaign or support connected to the conversation history.
04
Sending targeted messages to different customer profiles
This step keeps service, sales, campaign or support connected to the conversation history.
05
Avoid generic communication and spam
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentação melhora a relevância das mensagens
Automação reduz esforço manual e aumenta agilidade
Keeping the customer informed builds trust
Targeted campaigns increase engagement
Explore new automations focused on repeat purchases and reviews, expand segmentation for at-risk and inactive audiences, and boost loyalty campaigns to further strengthen the customer base.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.