recover customers who started a purchase but didn’t finish
Configured time: 60Intelligent segmentation and automations for engagement and sales recovery
Uniderma uses cart and payment recovery automations, with segmentation for effective communication.
Summary: Helps recover sales opportunities, reduces manual follow-up work, keeps customers informed about their orders, and creates a segmented, efficient communication cadence.
A feature connected to the customer's real workflow.
Argentinian online store selling dermatologist-backed Korean dermocosmetics, including kits, serums and electro-beauty devices for at-home facial care. Recover customers who abandoned carts, remind about pending payments and maintain segmented communication for different customer profiles.
Use automations configured to reengage customers who started a purchase but didn’t complete it, and to remind customers about orders that are still unpaid. Segment by tags to separate audiences and campaigns, avoiding generic messages and spam.
01
Sales recovery for abandoned cart
02
Lembretes automáticos de pagamento pendente
03
Segmented and personalized communication
04
Redução do trabalho manual
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Avoid generic communication and spam, and recover lost sales from cart abandonment and pending payments while keeping the customer engaged and informed. Implement automations for abandoned cart and pending payment recovery, combined with advanced segmentation to send targeted, relevant messages.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
reminds customers about orders not yet paid
Active automationSegmentation: use labels to separate audiences and campaigns
Recent use: Cart Recovery: high usage
Recent use: Order Completed: heavy use
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automation sends messages to customers who abandoned their cart after the configured time
The company quickly understands where WhatsApp fits into the journey.
02
Envio de lembretes para clientes com pagamentos pendentes
This step keeps service, sales, campaign or support connected to the conversation history.
03
Label-based targeting for specific audiences to avoid spam
This step keeps service, sales, campaign or support connected to the conversation history.
04
Targeted campaigns for new, at-risk, inactive, and recent-purchase customers
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation prevents generic communication and increases message relevance
Automação reduz necessidade de acompanhamento manual
Targeted messages help recover sales opportunities
Keeping customers informed improves experience and retention
Expand the use of segmentation for new personalized campaigns, explore additional integrations, and optimize automations to further increase engagement and repeat purchases.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.