welcomes new customers with an automatic message
Configured time: 0Automation and segmentation to strengthen sustainable fashion
Loja Da Trama Afetiva uses automations and segmentation to engage customers and promote sustainable fashion with repurposed fabrics.
Summary: Improve customer relationships through personalized communication, reduce manual work with automations, keep customers informed about their orders, and encourage repeat purchases while reinforcing the brand's sustainable positioning.
A feature connected to the customer's real workflow.
Sustainable fashion brand that uses discarded umbrella fabrics to create clothing and accessories, preventing disposal in landfills and dumps. The target audience consists of conscious consumers interested in eco-friendly and innovative products. Strengthen customer relationships through personalized communication, encourage the first purchase and automatically confirm orders, promoting an efficient shopping experience aligned with the brand's sustainability values.
Welcome message automation for new customers, incentives for the first purchase at the moment of interest, and automatic confirmation of approved orders. Segmentation is done with tags that separate audiences such as new customers, at‑risk customers, inactive customers, and recent buyers, avoiding generic communication and spam.
01
reduction of manual work
02
comunicação personalizada
03
segmented engagement
04
automatic order confirmation
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers engaged with personalized messages, avoiding generic texts that may be perceived as spam, and ensure a shopping experience aligned with the brand's sustainability values. Implement automations for welcome messages, first-purchase incentives and order confirmations, combined with tag-based segmentation to send targeted messages to specific audiences. Integrate with the e-commerce platform to streamline processes and improve communication.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
engages the customer at the moment they show interest
Configured time: 0automatically confirms approved orders
Configured time: 0Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automação de mensagens de boas-vindas para novos clientes
The company quickly understands where WhatsApp fits into the journey.
02
first-purchase incentive sent at time of interest
This step keeps service, sales, campaign or support connected to the conversation history.
03
automatic confirmation of approved orders
This step keeps service, sales, campaign or support connected to the conversation history.
04
segmentação por etiquetas para separar públicos e campanhas
This step keeps service, sales, campaign or support connected to the conversation history.
05
integração com plataforma de e-commerce para sincronização de dados
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
a segmentação evita comunicação genérica e aumenta a relevância das mensagens
automation reduces manual work and speeds up support
e-commerce integration is essential for efficient processes
personalized messages strengthen relationships and loyalty
Explore new automations for abandoned cart messages, repurchase and review reminders, and expand targeted campaigns to other audiences, further enhancing customer experience and operational efficiency.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.