recover customers who started a purchase but didn’t finish
Configured time: 60Efficient abandoned cart recovery for digital products
Murbi Company uses WPP Marketing's cart recovery automation to reengage customers and avoid generic messaging.
Summary: Improves re-engagement of customers with purchase intent, reduces manual work in communications, preserves customer interest, and organizes campaigns by segment.
A feature connected to the customer's real workflow.
Murbi Company has a password-protected site with restricted access, likely operating in the digital products or online services segment. The site does not show detailed public information, making it difficult to precisely define the target audience, but it indicates an offering of digital services. Re-engage customers who started the purchase process but did not complete it, increasing conversion chances without sending generic communications or spam.
The automation sends targeted messages to customers who abandoned their cart after a configured period, using tags to identify and segment audiences, ensuring focused and efficient communication.
01
recuperação de oportunidades de venda
02
reduction of manual work
03
targeted and relevant communication
04
maintaining customer interest
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Operate on a site with protected access and limited public information, maintaining customer engagement and recovering sales opportunities without generating spam or irrelevant messages. Implementation of WPP Marketing's abandoned cart recovery automation, with tagging-based segmentation to send targeted and relevant messages to customers who did not complete their purchase.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
identificação de clientes com carrinho abandonado
The company quickly understands where WhatsApp fits into the journey.
02
automatic sending of messages after configured time
This step keeps service, sales, campaign or support connected to the conversation history.
03
label-based segmentation for targeting
This step keeps service, sales, campaign or support connected to the conversation history.
04
avoid generic messages or spam
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
importance of segmentation to avoid generic communication
automation reduces manual effort and keeps customers engaged
even with limited information, it's possible to structure efficient programs
Evaluate activating other automations, such as welcome messages and segmented campaigns for different customer profiles, expanding engagement and purchase recurrence.
Want to apply WPP Marketing to your company's WhatsApp?
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