automatically confirms approved orders
Configured time: 0Automation and segmentation for artisanal pizza customers
Pizzas Felix uses automation and segmentation to communicate with customers about artisanal pizzas without preservatives.
Summary: Helps recover sales opportunities, reduces the team’s manual work, keeps customers informed about their orders, and creates cadence for future repurchases with segmented communication.
A feature connected to the customer's real workflow.
Pizzas Felix offers 100% handmade individual pizzas, without preservatives and vacuum-packed to preserve flavor, aroma and texture for up to 90 days. It has traditional, fit, gluten-free and dairy-free options, serving customers with dietary restrictions and pizza lovers. Ensure efficient, personalized communication for different customer profiles, automatically confirming orders and avoiding generic messages or spam.
Uses automation to automatically send confirmations for approved orders and segments the audience by tags for targeted campaigns, such as new customers, at-risk customers, inactive customers, recent buyers, and best customers.
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automatic order confirmation
02
comunicação segmentada evitando spam
03
reduction of manual work
04
manutenção dos clientes informados
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep communication personalized and efficient for different customer profiles, avoiding generic messages that may be perceived as spam, and streamline order confirmations. Implement automation for automatic order confirmation and use tag-based segmentation to organize targeted campaigns for specific audiences, ensuring message relevance.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automatic sending of confirmation for approved orders
The company quickly understands where WhatsApp fits into the journey.
02
audience segmentation by tags for specific campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
03
sending targeted messages to new, at‑risk, inactive, and recent customers
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to avoid generic communication and increase relevance
automação reduz esforço manual e melhora a experiência do cliente
personalized messages help maintain relationships and encourage repeat purchases
Expand the use of automations for abandoned cart and repurchase messages, and integrate reviews and support to further improve the customer experience.
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