welcomes new customers with an automatic message
Configured time: 0Segmentation and automation for secure engagement in the off-road market
Vixanuncios uses automation and segmentation to improve communication and safety when selling 4x4 parts.
Summary: Reduces manual work in initial support, improves engagement with new customers, and maintains the security and relevance of communications.
A feature connected to the customer's real workflow.
Vixanuncios is an online marketplace focused on selling 4x4 offroad parts and accessories in São Paulo, also offering verification and secure listing publication services for 4x4 vehicle owners, offroad enthusiasts, and retailers. Receive new customers with automated, segmented communication to ensure a positive initial engagement and avoid generic messages.
When new customers are registered, the system automatically sends a welcome message, using tag-based segmentation to target specific campaigns according to the audience profile.
01
automated onboarding of new customers
02
targeted and relevant communication
03
reduction of manual work
04
evita spam e mensagens genéricas
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient and secure communication in a niche marketplace, avoiding spam and generic messages that could harm the user experience. Implement welcome automation combined with tag-based segmentation to send personalized, relevant messages, integrated with the Wix platform.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
new customer registered receives automatic welcome message
The company quickly understands where WhatsApp fits into the journey.
02
tag-based segmentation defines audience and campaign
This step keeps service, sales, campaign or support connected to the conversation history.
03
messages sent are personalized according to profile
This step keeps service, sales, campaign or support connected to the conversation history.
04
integração com Wix mantém dados sincronizados
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentação é essencial para evitar comunicação genérica
automation reduces manual effort and improves experience
ecommerce integration simplifies customer management
relevant messages increase initial engagement
Expand the use of segmentation for repurchase and support campaigns, and explore additional integrations to optimize the sales and post-sale cycle.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.