welcomes new customers with an automatic message
Configured time: 0Segmented engagement and automations for natural cosmetics customers
Jais Cosmetics uses automations and segmentation to engage customers and drive repeat purchases with personalized messages.
Summary: Using automations and segmentation helps recover sales opportunities, reduces manual communication work, keeps customers informed about their orders, and creates an efficient cadence for repurchases and reviews.
A feature connected to the customer's real workflow.
Jais Cosmetics is an Indian online store offering skin-lightening creams and natural products for pigmentation treatment and skincare, focusing on herbal formulas and multivitamins. Keep customers informed about orders, encourage first purchases and repeat buys, and request reviews to strengthen the brand's reputation.
The program uses automations configured to welcome new customers, confirm orders, provide shipping updates, notify about cancellations, encourage first purchases, request reviews after the experience, and trigger repurchase with a coupon. Mass campaigns are segmented by tags to avoid generic messages and spam, directing specific communications to audiences such as new customers, at-risk customers, inactive customers, and recent buyers.
01
Recupera oportunidades de venda
02
Reduz trabalho manual de comunicação
03
Mantém clientes informados sobre pedidos
04
Create repurchase cadence
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, personalized communication for different customer profiles without generating spam, while keeping customers informed and encouraging repeat purchases in a competitive natural cosmetics market. Implement message automations for various events in the customer journey and use tag-based segmentation for mass campaigns, enabling targeted and relevant communication.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
notifies customers about cancellations and opens the way for support
Configured time: 0asks for a review after the purchase experience
Configured time: 7engages the customer at the moment they show interest
Configured time: 0re-engage customers after purchase with return incentives
Configured time: 7keeps the customer informed about shipping and tracking
Configured time: 0Bulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
Recent use: Mass messages: one-time use
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
Message automation for order welcome, confirmation, update, and cancellation
This step keeps service, sales, campaign or support connected to the conversation history.
04
Incentive for first purchase and repurchase with coupons
This step keeps service, sales, campaign or support connected to the conversation history.
05
Automatic review request after purchase
This step keeps service, sales, campaign or support connected to the conversation history.
06
Segmentação por etiquetas para campanhas em massa direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
Next steps for setup.
Segmentação evita comunicação genérica e spam
Automação melhora eficiência operacional
Mensagens personalizadas aumentam engajamento
E-commerce platform integration simplifies management
Expand the use of segmentation to new customer profiles, test new personalized campaigns, and integrate feedback to improve the customer experience.
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WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.