welcomes new customers with an automatic message
Active automationAutomation and segmentation for qualified engagement in Catholic education
Instituto Santo Alberto Magno uses WPP Marketing for automations and segmentation, keeping students informed and engaged in digital courses.
Summary: Reduced manual work in communication, improved organization of campaigns by segment, keeping students informed about their orders and shipments, and strengthening relationships with the educational audience.
A feature connected to the customer's real workflow.
Catholic educational institute offering digital courses and educational content, aimed at students and the community interested in faith- and reason-based education. Ensure efficient, personalized communication with students and customers, keeping them informed and engaged throughout the entire purchase and learning journey.
Use automations for welcome messages, order confirmations and shipping updates, combined with tagging-based segmentation to avoid generic communication and spam.
01
recepciona novos clientes com mensagem automática
02
keeps customers informed about shipping and tracking
03
automatically confirms approved orders
04
evita comunicação genérica e spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain personalized and efficient communication with students and clients in a digital education context, avoiding generic messages and ensuring each audience receives relevant information. Implement essential message automations and tag-based segmentation to send targeted communications to audiences such as new students and active customers, integrating with Wix for order and shipping management.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automação de mensagens de boas-vindas para novos clientes
The company quickly understands where WhatsApp fits into the journey.
02
automatic confirmation of approved orders
This step keeps service, sales, campaign or support connected to the conversation history.
03
atualização automática de envio e rastreamento
This step keeps service, sales, campaign or support connected to the conversation history.
04
segmentação por etiquetas para públicos específicos
This step keeps service, sales, campaign or support connected to the conversation history.
05
integration with Wix platform for order management
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation prevents sending generic messages and improves the customer experience
automation reduces the need for manual intervention and speeds up communication
integration with ecommerce platforms streamlines the flow of information
personalized communication strengthens engagement in digital educational products
Expand the use of targeting to new audience profiles, run segmented mass campaigns to encourage repurchases and enrollment in new courses, and explore additional WPP Marketing features for support and evaluation.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.