welcomes new customers with an automatic message
Active automationSegmented communication and automations that streamline the shopping experience
A7 Shoes uses automations and segmentation to keep customers informed and create a repurchase cadence.
Summary: Improved organization of campaigns by segment, faster customer service and communication, keeping customers informed throughout the entire purchase process, and creating a cadence for repeat purchases.
A feature connected to the customer's real workflow.
A7 Shoes is an online store specializing in the sale of sneakers and athletic, casual, and women's footwear, with an emphasis on fast delivery throughout Brazil. The target audience includes consumers interested in footwear, especially the athletic and female segments. Streamline communication with customers, maintain transparency about order status, and create a personalized experience that encourages repeat purchases.
Use automations to send welcome messages to new customers, automatically confirm approved orders, and provide continuous updates on shipping and tracking. Segment audiences with tags to avoid generic messages and spam, sending targeted communications to groups such as new customers, at-risk customers, inactive users, and recent purchasers.
01
reduces manual work
02
mantem clientes informados
03
evita comunicação genérica e spam
04
cria cadência de recompra
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure customers receive relevant, up-to-date information without overwhelming them with generic messages or spam, while maintaining speedy delivery and support. Implement automations for key messages and use label-based segmentation to send targeted campaigns, avoiding generic communication and increasing contact effectiveness.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
welcome automation for new customers
The company quickly understands where WhatsApp fits into the journey.
02
automatic order confirmation
This step keeps service, sales, campaign or support connected to the conversation history.
03
constant updates on shipping and tracking
This step keeps service, sales, campaign or support connected to the conversation history.
04
audience segmentation by tags for targeted campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentação evita comunicação genérica e aumenta relevância
automation speeds up communication and reduces manual effort
informing the customer throughout the entire process improves the experience
combining fast delivery with efficient communication strengthens relationships
Expand the use of segmentations to include new customer profiles, integrate new automations focused on evaluation and support, and explore targeted mass campaigns to strengthen relationships.
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