welcomes new customers with an automatic message
Active automationSegmented communication that values the customer experience Be Brave
Be Brave uses automations and segmentation to personalize outreach to perfume and fragrance customers.
Summary: Improved campaign organization, greater efficiency in recovering sales opportunities, reduced manual work, and keeping the customer informed and engaged throughout the buying journey.
A feature connected to the customer's real workflow.
Online store focused on women's and men's perfumes, decants, and imported and niche fragrances, aiming to enhance digital communication for a discerning, segmented audience. Personalize communication for different audiences to increase engagement, recover sales, and encourage repeat purchases without creating spam or generic messages.
Use automations configured for welcome messages, abandoned cart recovery, encouragement of first purchase, repeat purchase with coupon, order confirmation and update, as well as cancellation, all segmented by tags for specific audiences.
01
Abandoned cart recovery
02
Comunicação personalizada por segmento
03
Incentivo à recompra com cupom
04
Automatic order and shipping updates
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain relevant communication for different audiences in a competitive market, avoiding generic messages that may be perceived as spam and reducing manual effort in support. Implement integrated automations with the e-commerce platform and segment by tags, allowing specific messages to be sent to new customers, at-risk customers, inactive customers, recent buyers, and top customers.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
notifies customers about cancellations and opens the way for support
Configured time: 0recover customers who started a purchase but didn’t finish
Configured time: 60engages the customer at the moment they show interest
Configured time: 0re-engage customers after purchase with return incentives
Configured time: 7keeps the customer informed about shipping and tracking
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Audience segmentation by specific tags
The company quickly understands where WhatsApp fits into the journey.
02
Automação de mensagens para diferentes momentos da jornada
This step keeps service, sales, campaign or support connected to the conversation history.
03
Integration with e-commerce platform for up-to-date data
This step keeps service, sales, campaign or support connected to the conversation history.
04
Sending relevant messages while avoiding spam
This step keeps service, sales, campaign or support connected to the conversation history.
05
Using incentives to encourage repeat purchases
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to avoid generic communication
Integrated automation reduces manual effort and increases efficiency
Personalized messages improve engagement and satisfaction
Post-purchase incentives help keep customers active
Further enhance targeting based on purchase behavior and explore new types of automations for support and post-sale feedback, expanding the customer's personalized experience.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.