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Customer case studiesReal stories with features and modules used. Fashion & accessoriesCart, repurchase, launches and order notifications. FootwearNumbering, exchanges, cart and seasonal campaigns. Bags & handbagsConsultative support, offers and sales recovery. Beauty & cosmeticsRestocking, kits, coupons and post-purchase engagement. PerfumerySpecial dates, repurchase and preference-based campaigns. Health & supplementsRecurring campaigns, repurchase reminders and targeted campaigns. Home & DecorConsultative support, cart and delivery status. FurnitureQuotes, pre-purchase questions and order tracking. Household utilitiesPromotions, product questions and recurring orders. Electronics & ComputersPre-purchase, pending payment and order notifications. Cell phones & accessoriesCompatibility, offers and cart recovery. Pet shopRecurring repurchase, campaigns and post-sale for pet products. Food & BeveragePromotions, recurring orders and fast communication. Babies & MaternityRestocking, bundles, kits and recurring communication. Sports & FitnessOffers by interest, repurchase and order follow-up. Jewelry and semi-jewelryHigh-value support, coupons, and sales recovery. Eyewear & AccessoriesConsultative support, orders, and repurchase campaigns. Stationery & giftsHolidays, lists, and segmented campaigns. Auto parts & accessoriesQuotes, compatibility, payment and order status. Tools & buildingQuotes, technical questions and cart recovery. Digital productsAccess, onboarding, renewal and post-purchase. Marketplaces and multi-brand storesCampaigns by category, segmented base and recurrence.
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Businesses that use WhatsApp to sell more in e-commerce.

Discover stores that automate abandoned cart, pending payment, order notifications, campaigns, repurchase and post-sale with WPP Marketing.

Stories by category: each case can be filtered by store segment, feature used and type of automation applied on WhatsApp.

Explore the case studies

Filter by store category, feature used, or brand name to find examples close to your operation.

414 cases found
Homero Shop Fashion & accessories · Welcome for new customers

Homero Shop uses automations and segmentation to engage customers and optimize sales in the urban streetwear segment.

Fashion & accessories Marketing automation Segmentation
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Loja Da Trama Afetiva Fashion & accessories · Welcome for new customers

Loja Da Trama Afetiva uses automations and segmentation to engage customers and promote sustainable fashion with repurposed fabrics.

Fashion & accessories automation segmentação
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Baú De Axé Beauty & cosmetics · Atualizacao de envio

Baú De Axé uses automation to update customers about shipping, strengthening the subscription club experience for baths and ancestral products.

Beauty & cosmetics Automação Subscription club
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Uniderma Beauty & cosmetics · Recuperacao de carrinho abandonado

Uniderma uses cart and payment recovery automations, with segmentation for effective communication.

Beauty & cosmetics Marketing automation Recuperação de carrinho
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Sette Sports Fashion & accessories · Welcome for new customers

Sette Sports uses automations and segmentation to personalize communication and improve the customer experience.

Fashion & accessories Automação Segmentation
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Entretiempo Food & Beverage · Recuperacao de carrinho abandonado

Entretiempo uses automations and segmentation to engage customers and optimize specialty coffee sales.

Food & Beverage Marketing automation Segmentation
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A7 Shoes Footwear · Welcome for new customers

A7 Shoes uses automations and segmentation to keep customers informed and create a repurchase cadence.

Footwear Marketing automation Segmentation
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Be Brave Perfumery · Welcome for new customers

Be Brave uses automations and segmentation to personalize outreach to perfume and fragrance customers.

Perfumery Automação Segmentation
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Antiga Bags & handbags · Welcome for new customers

Antiga uses automations and segmentation to communicate with customers in a personalized and efficient way.

Bags & handbags Automação Segmentation
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Jais Cosmetics Beauty & cosmetics · Welcome for new customers

Jais Cosmetics uses automations and segmentation to engage customers and drive repeat purchases with personalized messages.

Beauty & cosmetics Automação Segmentation
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Pizzas Felix Food & Beverage · Confirmacao de pedido

Pizzas Felix uses automation and segmentation to communicate with customers about artisanal pizzas without preservatives.

Food & Beverage automation segmentação
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Kate Kuba - South1 Calzados Footwear · Welcome for new customers

Kate Kuba - South1 Calzados uses automations and segmentation to improve communication and engagement.

Footwear Automação Segmentation
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Aurenia Babies & Maternity · Recuperacao de carrinho abandonado

Aurenia uses automations and segmentation to engage parents and pregnant people, avoiding generic communication.

Babies & Maternity Marketing automation Recuperação de carrinho
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Vicio.Drip Fashion & accessories · Recuperacao de carrinho abandonado

Vicio.Drip uses automation to recover customers who abandon carts, with segmentation to avoid generic messages.

Fashion & accessories automação de marketing recuperação de carrinho abandonado
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Tecbrink Papelaria Stationery & gifts · Welcome for new customers

Tecbrink Papelaria uses automations and segmentation to provide personalized support, keep customers informed, and organize effective campaigns.

Stationery & gifts automation segmentação
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Impulsivas Footwear · Welcome for new customers

Impulsivas uses automations and segmentation from WPP Marketing to improve communication and engagement with customers.

Footwear Automação Segmentation
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Ousadia Studios Fashion & accessories · Welcome for new customers

Ousadia Studios uses automations and segmentation to keep customers informed and organize targeted campaigns.

Fashion & accessories Automação Segmentation
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BRAVA Home & Decor · Welcome for new customers

BRAVA uses WPP Marketing automations to streamline communication and keep customers informed in the fire and grilling goods segment.

Home & Decor Automação Recuperação de carrinho
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Keragloz Beauty & cosmetics · Welcome for new customers

Keragloz uses automations and segmentation to improve relationships and inform customers about their hair treatment.

Beauty & cosmetics automation segmentação
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Vyelle Fashion & accessories · Welcome for new customers

Vyelle uses automations to notify customers about orders, shipping, and welcomes, ensuring security and transparency.

Fashion & accessories Automação Segmentation
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REGIA SHOP ZAPATOS Footwear · Welcome for new customers

REGIA SHOP ZAPATOS uses automations and segmentation to improve the customer experience and organize efficient campaigns.

Footwear Automação Segmentation
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VinoRosso Food & Beverage · Welcome for new customers

VinoRosso uses automations and segmentation for personalized communication, valuing Brazilian wine culture.

Food & Beverage Automação Segmentation
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Novair Fashion & accessories · Welcome for new customers

Novair fitness apparel store uses WPP Marketing's automation and segmentation to improve communication and engagement.

Fashion & accessories Automação Segmentation
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Lo Quiero Beauty & cosmetics · Welcome for new customers

Lo Quiero uses automations and segmentation to improve customer communication and experience in cosmetics.

Beauty & cosmetics Marketing automation Segmentation
See case

Find a story close to your operation.

Cases help compare store categories, modules and use cases before deciding how to structure WhatsApp automations for your operation.