welcomes new customers with an automatic message
Active automationIntegrated automation to improve the shopping and after-sales experience
BRAVA uses WPP Marketing automations to streamline communication and keep customers informed in the fire and grilling goods segment.
Summary: Helps recover sales opportunities, reduces the team's manual work, keeps customers informed, and creates a communication cadence that enhances the customer experience.
A feature connected to the customer's real workflow.
BRAVA is an Argentine company that manufactures and sells parrillas, braseros, and steel tools for fire and grilling, with a robust industrial design, serving household consumers and barbecue enthusiasts across the country. Improve the customer experience through automated and efficient communication during the purchase and post-sale journey.
Message automation to welcome new customers, recover customers who abandoned their cart, confirm approved orders, and keep customers informed about shipping and product tracking.
01
Abandoned cart recovery
02
Confirmação automática de pedidos
03
Shipping update and tracking
04
Automatic onboarding of new customers
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, personalized communication for e-commerce customers in the home and décor segment, avoiding generic messages and keeping customers informed throughout the purchase process. Implement WPP Marketing automations to send segmented, automated messages at welcome, cart recovery, order confirmation, and shipping update stages.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
recover customers who started a purchase but didn’t finish
Configured time: 60keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationHow it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automation sends welcome message to new customers
The company quickly understands where WhatsApp fits into the journey.
02
Recover customers who abandoned their cart after 60 minutes
This step keeps service, sales, campaign or support connected to the conversation history.
03
Confirma automaticamente pedidos aprovados
This step keeps service, sales, campaign or support connected to the conversation history.
04
Keeps customers informed about shipment status and tracking
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Automação integrada melhora a experiência do cliente
Segmented communication prevents spam and generic messages
Keeping the customer informed reduces doubts and increases satisfaction
Automation reduces manual effort for the support team
Evaluate introducing targeted campaigns for different customer profiles, such as new, inactive, and best customers, expanding the use of WPP Marketing features.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.