welcomes new customers with an automatic message
Active automationSegmented communication for keratin hair-straightening customers
Keragloz uses automations and segmentation to improve relationships and inform customers about their hair treatment.
Summary: Reduced manual work, improved communication flow, customers better informed about their orders and treatments, and greater organization of campaigns by segment.
A feature connected to the customer's real workflow.
Keragloz offers hair treatments including keratin straightening, focusing on hair care and beauty for clients interested in specialized treatments. Keep clients informed, improve relationships, and ensure segmented, efficient communication for different customer profiles.
Welcome message automation for new customers, automatic confirmation of approved orders, and continuous updates on shipping and tracking. Use of tag-based segmentation to send targeted messages, avoiding generic communication or spam.
01
automates communication with new customers
02
automatically confirm orders
03
mantem clientes informados sobre envio
04
avoid generic messages and spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure communication with hair treatment clients is personalized and efficient, avoiding generic messages that can alienate the audience and reduce engagement. Implement automations for welcomes, order confirmation and shipping updates, combined with tag-based segmentation to send specific messages to distinct customer groups.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automatic sending of welcome message
The company quickly understands where WhatsApp fits into the journey.
02
automatic confirmation of approved orders
This step keeps service, sales, campaign or support connected to the conversation history.
03
automatic update on shipping and tracking
This step keeps service, sales, campaign or support connected to the conversation history.
04
tag-based segmentation for distinct audiences
This step keeps service, sales, campaign or support connected to the conversation history.
05
campanhas direcionadas para diferentes perfis
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation improves communication effectiveness
automation reduces manual work and errors
customers value clear, up-to-date information
avoiding spam increases engagement
Enhance segmentation to include new behavioral criteria and implement targeted campaigns for repurchase and service review.
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