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Customer case studiesReal stories with features and modules used. Fashion & accessoriesCart, repurchase, launches and order notifications. FootwearNumbering, exchanges, cart and seasonal campaigns. Bags & handbagsConsultative support, offers and sales recovery. Beauty & cosmeticsRestocking, kits, coupons and post-purchase engagement. PerfumerySpecial dates, repurchase and preference-based campaigns. Health & supplementsRecurring campaigns, repurchase reminders and targeted campaigns. Home & DecorConsultative support, cart and delivery status. FurnitureQuotes, pre-purchase questions and order tracking. Household utilitiesPromotions, product questions and recurring orders. Electronics & ComputersPre-purchase, pending payment and order notifications. Cell phones & accessoriesCompatibility, offers and cart recovery. Pet shopRecurring repurchase, campaigns and post-sale for pet products. Food & BeveragePromotions, recurring orders and fast communication. Babies & MaternityRestocking, bundles, kits and recurring communication. Sports & FitnessOffers by interest, repurchase and order follow-up. Jewelry and semi-jewelryHigh-value support, coupons, and sales recovery. Eyewear & AccessoriesConsultative support, orders, and repurchase campaigns. Stationery & giftsHolidays, lists, and segmented campaigns. Auto parts & accessoriesQuotes, compatibility, payment and order status. Tools & buildingQuotes, technical questions and cart recovery. Digital productsAccess, onboarding, renewal and post-purchase. Marketplaces and multi-brand storesCampaigns by category, segmented base and recurrence.
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Businesses that use WhatsApp to sell more in e-commerce.

Discover stores that automate abandoned cart, pending payment, order notifications, campaigns, repurchase and post-sale with WPP Marketing.

Stories by category: each case can be filtered by store segment, feature used and type of automation applied on WhatsApp.

Explore the case studies

Filter by store category, feature used, or brand name to find examples close to your operation.

232 cases found
La Casa de la Seguridad Tacna Electronics & Computers · Welcome for new customers

Store in Tacna uses automation and segmentation to improve communication and sales of security equipment.

Electronics & Computers Automação Segmentation
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Fursten Sports & Fitness · Recuperacao de carrinho abandonado

Fursten uses automations and segmentation to improve communication with customers of men's fitness apparel.

Sports & Fitness Automação Segmentation
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Cordas Express Fashion & accessories · Recuperacao de carrinho abandonado

Cordas Express uses automations and segmentation to improve communication and operations.

Fashion & accessories automation segmentação
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Xela Malhas Fashion & accessories · Welcome for new customers

Xela Malhas uses automations and segmentation to engage customers and drive purchases in its online women's fashion store.

Fashion & accessories Automação Segmentation
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Ezerdonline Fashion & accessories · Welcome for new customers

Ezerdonline uses automations and segmentation to improve communication, recover carts, and inform customers in men's fashion.

Fashion & accessories Automação Segmentation
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Petivo Pet shop · Mass messages

Petivo uses segmentation and mass campaigns to communicate natural, healthy products for pets, avoiding generic messages.

Pet shop Mass campaigns Segmentation
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Power Life | Ropa Deportiva Mayorista Sports & Fitness · Recuperacao de carrinho abandonado

Power Life uses automation to recover customers who abandon carts and segments campaigns for resellers.

Sports & Fitness Marketing automation Abandoned cart recovery
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Zuri Jewelry and semi-jewelry · Recuperacao de carrinho abandonado

Zuri uses automation to recover abandoned carts and segmentation for personalized campaigns, optimizing communication with semi-jewelry customers.

Jewelry and semi-jewelry Cart recovery automation Segmentation
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Anaya Music Fashion & accessories · Solicitacao de avaliacao

Anaya Music uses automations and segmentation to communicate with customers personally and optimize musical instrument sales.

Fashion & accessories Automação Segmentation
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Acessóriosff Marketplaces and multi-brand stores · Welcome for new customers

Acessóriosff uses automations and segmentation to improve communication and sales on a multi-brand marketplace.

Marketplaces and multi-brand stores Automação Segmentation
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Beachwear Brazil Fashion & accessories · Mass messages

Beachwear Brazil uses WPP Marketing for targeted campaigns, avoiding spam and increasing engagement.

Fashion & accessories Mass campaigns Segmentation
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Onukwu Food & Beverage · Welcome for new customers

Onukwu uses automations and segmentation to optimize communication with wholesale wine and beverage customers.

Food & Beverage automation segmentação
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Homero Shop Fashion & accessories · Welcome for new customers

Homero Shop uses automations and segmentation to engage customers and optimize sales in the urban streetwear segment.

Fashion & accessories Marketing automation Segmentation
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Vixanuncios Auto parts & accessories · Welcome for new customers

Vixanuncios uses automation and segmentation to improve communication and safety when selling 4x4 parts.

Auto parts & accessories Automação Segmentation
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Uniderma Beauty & cosmetics · Recuperacao de carrinho abandonado

Uniderma uses cart and payment recovery automations, with segmentation for effective communication.

Beauty & cosmetics Marketing automation Recuperação de carrinho
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Entretiempo Food & Beverage · Recuperacao de carrinho abandonado

Entretiempo uses automations and segmentation to engage customers and optimize specialty coffee sales.

Food & Beverage Marketing automation Segmentation
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Be Brave Perfumery · Welcome for new customers

Be Brave uses automations and segmentation to personalize outreach to perfume and fragrance customers.

Perfumery Automação Segmentation
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Aurenia Babies & Maternity · Recuperacao de carrinho abandonado

Aurenia uses automations and segmentation to engage parents and pregnant people, avoiding generic communication.

Babies & Maternity Marketing automation Recuperação de carrinho
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Vicio.Drip Fashion & accessories · Recuperacao de carrinho abandonado

Vicio.Drip uses automation to recover customers who abandon carts, with segmentation to avoid generic messages.

Fashion & accessories automação de marketing recuperação de carrinho abandonado
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Impulsivas Footwear · Welcome for new customers

Impulsivas uses automations and segmentation from WPP Marketing to improve communication and engagement with customers.

Footwear Automação Segmentation
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Ousadia Studios Fashion & accessories · Welcome for new customers

Ousadia Studios uses automations and segmentation to keep customers informed and organize targeted campaigns.

Fashion & accessories Automação Segmentation
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BRAVA Home & Decor · Welcome for new customers

BRAVA uses WPP Marketing automations to streamline communication and keep customers informed in the fire and grilling goods segment.

Home & Decor Automação Recuperação de carrinho
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Tureva Household utilities · Recuperacao de carrinho abandonado

Tureva uses automation to recover abandoned carts and segmentation to avoid generic communication.

Household utilities Marketing automation Abandoned cart recovery
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Tekpel Household utilities · Recuperacao de carrinho abandonado

Tekpel uses cart recovery automation and segmentation to avoid spam and improve communication with customers.

Household utilities Marketing automation Recuperação de carrinho
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Find a story close to your operation.

Cases help compare store categories, modules and use cases before deciding how to structure WhatsApp automations for your operation.