welcomes new customers with an automatic message
Configured time: 0Segmented communication and automations for efficient engagement
Acessóriosff uses automations and segmentation to improve communication and sales on a multi-brand marketplace.
Summary: Reduce manual work in communications, increase customer engagement, recover sales opportunities, and maintain an organized cadence for repurchase and order confirmations.
A feature connected to the customer's real workflow.
Acessóriosff is an online store offering a variety of products, including household items, electronics and tech accessories, focused on consumers seeking variety and promotions on a multi-brand marketplace. Improve customer relationships, increase conversion rate and encourage repeat purchases through personalized communication and efficient automations.
Use automations configured to welcome new customers, recover abandoned carts, encourage first purchases and automatically confirm orders. Campaigns are segmented by tags to avoid generic communication, directing specific messages to audiences such as new customers, at‑risk customers and recent buyers.
01
Recepção automatizada de novos clientes
02
Abandoned cart recovery
03
Incentivo à primeira compra
04
Confirmação automática de pedidos
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Manage a diverse catalog and large customer base without sending generic messages that may be perceived as spam, ensuring relevant and timely communication. Implement WPP Marketing automations for different moments in the customer journey, combined with tag-based segmentation for targeted campaigns, ensuring personalized and efficient messages.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
recover customers who started a purchase but didn’t finish
Configured time: 60engages the customer at the moment they show interest
Configured time: 0automatically confirms approved orders
Configured time: 0Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Message automation for different moments of the customer journey
The company quickly understands where WhatsApp fits into the journey.
02
Label-based segmentation for specific audiences
This step keeps service, sales, campaign or support connected to the conversation history.
03
Envio de mensagens personalizadas conforme perfil do cliente
This step keeps service, sales, campaign or support connected to the conversation history.
04
Integração com plataforma Wix para sincronização de dados
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation prevents generic communication and increases message relevance
Automation reduces manual effort and improves operational efficiency
Automatic order confirmations keep customers informed and satisfied
Cart recovery is essential to regain sales opportunities
Expand the use of segmentations for new customer profiles, explore targeted mass campaigns for specific promotions, and integrate new WPP Marketing features for support and evaluation.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.