recover customers who started a purchase but didn’t finish
Configured time: 60Abandoned cart recovery and targeted segmentation for household goods
Tureva uses automation to recover abandoned carts and segmentation to avoid generic communication.
Summary: Helps recover sales opportunities, reduces manual follow-up work, keeps customers informed about their carts, and organizes targeted campaigns for different consumer profiles.
A feature connected to the customer's real workflow.
Tureva is an Argentine online store specializing in home goods, offering products such as organizers, security locks, and adhesive rollers. It operates exclusively online with payment and shipping handled digitally, serving customers interested in home organization and maintenance. Recover customers who started the checkout process but didn’t complete it, increasing conversion chances without invasive communication.
The automation sends messages after a configured time to customers who abandoned their cart, encouraging them to complete the purchase. In addition, segmentation uses tags to separate audiences, avoiding generic messages and spam.
01
Recover customers with abandoned carts
02
Segmented and personalized communication
03
Redução do trabalho manual
04
Improve the shopping experience
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maximize online sales conversion in a competitive segment by avoiding generic messages that may be perceived as spam and maintaining customer engagement. Implement abandoned cart recovery automation with adjusted send timing, combined with tag-based segmentation for targeted campaigns, ensuring relevant and personalized communication.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Identification of customers who abandoned their cart
The company quickly understands where WhatsApp fits into the journey.
02
Automatic sending of messages for recovery
This step keeps service, sales, campaign or support connected to the conversation history.
03
Tag-based segmentation to prevent spam
This step keeps service, sales, campaign or support connected to the conversation history.
04
Targeted campaigns for specific audiences
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation prevents generic communication and increases relevance
Automação reduz esforço manual e melhora eficiência
Personalized messages keep customers engaged
Importance of adjusting send time to optimize results
Expand the use of segmentation to other repurchase and review campaigns, and integrate new support and payment features to further improve the customer experience.
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