recover customers who started a purchase but didn’t finish
Configured time: 60Abandoned cart recovery and segmentation for effective communication
Tekpel uses cart recovery automation and segmentation to avoid spam and improve communication with customers.
Summary: Reduced manual work recovering abandoned carts, greater efficiency in communication with segmented customers, maintained engagement and creation of a cadence for repurchase.
A feature connected to the customer's real workflow.
Store specializing in cleaning products and equipment, offering a wide range for general cleaning, laundry, post-construction cleanup, and personal protective equipment, serving household consumers, businesses, and cleaning professionals. Recover customers who started a purchase but didn’t complete it, keeping them engaged and increasing conversion chances.
Active automation that sends messages to customers who abandoned their cart after a configured time, using segmentation to avoid generic communication and spam, directing specific messages to distinct audiences.
01
recuperação de clientes que abandonaram o carrinho
02
comunicação segmentada e personalizada
03
reduction of manual work
04
prevents sending spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Avoid generic communication and spam while keeping customers informed and engaged, and recover sales opportunities without increasing manual work. Implement abandoned cart recovery automation with audience segmentation via tags, integrating with the e-commerce platform to send targeted, personalized messages.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
identification of customers who abandoned the cart after configured time
The company quickly understands where WhatsApp fits into the journey.
02
automatic sending of messages via WhatsApp to these customers
This step keeps service, sales, campaign or support connected to the conversation history.
03
use of tags to segment audiences and personalize messages
This step keeps service, sales, campaign or support connected to the conversation history.
04
integration with e-commerce platform to automate the process
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation prevents generic communication and improves message acceptance
automação reduz esforço manual e mantém cadência de contato
e-commerce integration is essential for operational efficiency
Expand the use of segmentation to other marketing campaigns, implement new automations for repurchase and review requests, and explore additional integrations for customer support.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.