welcomes new customers with an automatic message
Configured time: 0Segmented communication for wholesale beverage customers
Onukwu uses automations and segmentation to optimize communication with wholesale wine and beverage customers.
Summary: The solution helps Onukwu recover sales opportunities, reduce manual work, keep customers informed about their orders, and create an efficient repurchase cadence, strengthening relationships with wholesale customers.
A feature connected to the customer's real workflow.
Onukwu is a wholesale distributor of wines, spirits and whiskeys in Belgium, focused on serving wholesale merchants, beverage shops, restaurants and bars. The site emphasizes wholesale sales and the need for efficient communication with diverse audiences. The program aims to improve communication with different customer segments, increase recovery of abandoned carts, encourage first purchase and repeat purchases, keep customers informed about orders and shipments, and request reviews to improve the experience.
Onukwu uses automations set up in WPP Marketing, such as welcome messages, order confirmation, shipping updates, order cancellation, abandoned cart recovery, first-purchase incentives, repurchase with coupon, and review requests. Segmentation is done with tags that separate audiences like new customers, at-risk customers, inactive users, and recent buyers, avoiding generic messaging and spam.
01
recuperação de carrinhos abandonados
02
incentivo à primeira compra
03
encouragement to repurchase
04
comunicação segmentada e personalizada
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient, segmented communication with various wholesale audiences, avoiding generic messages that could be considered spam, while recovering sales opportunities and encouraging repurchases in a competitive market. Implement marketing automations via WPP Marketing with tag-based segmentation, which allows sending specific messages to different audiences, such as new customers, inactive customers and recent buyers, as well as automating important notifications related to orders and shipments.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
notifies customers about cancellations and opens the way for support
Configured time: 0asks for a review after the purchase experience
Configured time: 7recover customers who started a purchase but didn’t finish
Configured time: 60engages the customer at the moment they show interest
Configured time: 0re-engage customers after purchase with return incentives
Configured time: 7Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
segmentação por etiquetas para separar públicos
The company quickly understands where WhatsApp fits into the journey.
02
automatic sending of messages based on customer behavior
This step keeps service, sales, campaign or support connected to the conversation history.
03
targeted messages for new customers, inactive customers, and recent purchasers
This step keeps service, sales, campaign or support connected to the conversation history.
04
automated notifications for order confirmation, shipping, and cancellation
This step keeps service, sales, campaign or support connected to the conversation history.
05
use of coupons to encourage repurchase
This step keeps service, sales, campaign or support connected to the conversation history.
06
review request after shopping experience
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation prevents generic communication and spam
automation reduces manual effort and increases efficiency
manter clientes informados fortalece relacionamento
personalized messages increase chances of repeat purchases
Expand use of segmentation for targeted promotional campaigns, explore additional integrations to enrich customer data, and continue optimizing automations to further improve the customer experience.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.