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Customer case studiesReal stories with features and modules used. Fashion & accessoriesCart, repurchase, launches and order notifications. FootwearNumbering, exchanges, cart and seasonal campaigns. Bags & handbagsConsultative support, offers and sales recovery. Beauty & cosmeticsRestocking, kits, coupons and post-purchase engagement. PerfumerySpecial dates, repurchase and preference-based campaigns. Health & supplementsRecurring campaigns, repurchase reminders and targeted campaigns. Home & DecorConsultative support, cart and delivery status. FurnitureQuotes, pre-purchase questions and order tracking. Household utilitiesPromotions, product questions and recurring orders. Electronics & ComputersPre-purchase, pending payment and order notifications. Cell phones & accessoriesCompatibility, offers and cart recovery. Pet shopRecurring repurchase, campaigns and post-sale for pet products. Food & BeveragePromotions, recurring orders and fast communication. Babies & MaternityRestocking, bundles, kits and recurring communication. Sports & FitnessOffers by interest, repurchase and order follow-up. Jewelry and semi-jewelryHigh-value support, coupons, and sales recovery. Eyewear & AccessoriesConsultative support, orders, and repurchase campaigns. Stationery & giftsHolidays, lists, and segmented campaigns. Auto parts & accessoriesQuotes, compatibility, payment and order status. Tools & buildingQuotes, technical questions and cart recovery. Digital productsAccess, onboarding, renewal and post-purchase. Marketplaces and multi-brand storesCampaigns by category, segmented base and recurrence.
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Businesses that use WhatsApp to sell more in e-commerce.

Discover stores that automate abandoned cart, pending payment, order notifications, campaigns, repurchase and post-sale with WPP Marketing.

Stories by category: each case can be filtered by store segment, feature used and type of automation applied on WhatsApp.

Explore the case studies

Filter by store category, feature used, or brand name to find examples close to your operation.

46 cases found
Mercado Peluqueria Beauty & cosmetics · Welcome for new customers

Mercado Peluqueria uses automations and segmentation to improve communication and operation.

Beauty & cosmetics Automação Segmentation
See case
Vape Wibes RJ Beauty & cosmetics · Welcome for new customers

Vape Wibes RJ uses automations and segmentation to deliver vapes quickly and provide efficient support.

Beauty & cosmetics Message automation Audience targeting
See case
Bar à Visage Beauty & cosmetics · Welcome for new customers

Bar à Visage uses automations and segmentation to engage customers with personalized messages and keep communication efficient.

Beauty & cosmetics Automação Segmentation
See case
Litebrush Beauty & cosmetics · Mass messages

Litebrush uses segmentation and mass campaigns to communicate beauty products, avoiding spam and increasing relevance.

Beauty & cosmetics Mass campaigns Segmentation
See case
Niu Beauty Beauty & cosmetics · Welcome for new customers

Niu Beauty uses automations and segmentation to improve the experience and engagement of customers of lash design products.

Beauty & cosmetics Automação Segmentation
See case
Baú De Axé Beauty & cosmetics · Atualizacao de envio

Baú De Axé uses automation to update customers about shipping, strengthening the subscription club experience for baths and ancestral products.

Beauty & cosmetics Automação Subscription club
See case
Uniderma Beauty & cosmetics · Recuperacao de carrinho abandonado

Uniderma uses cart and payment recovery automations, with segmentation for effective communication.

Beauty & cosmetics Marketing automation Recuperação de carrinho
See case
Jais Cosmetics Beauty & cosmetics · Welcome for new customers

Jais Cosmetics uses automations and segmentation to engage customers and drive repeat purchases with personalized messages.

Beauty & cosmetics Automação Segmentation
See case
Keragloz Beauty & cosmetics · Welcome for new customers

Keragloz uses automations and segmentation to improve relationships and inform customers about their hair treatment.

Beauty & cosmetics automation segmentação
See case
Lo Quiero Beauty & cosmetics · Welcome for new customers

Lo Quiero uses automations and segmentation to improve customer communication and experience in cosmetics.

Beauty & cosmetics Marketing automation Segmentation
See case
AUROASTORE Beauty & cosmetics · Welcome for new customers

AUROASTORE uses automations and segmentation to engage beauty and fitness customers with personalized messages.

Beauty & cosmetics Marketing automation Segmentation
See case
Ncskin Professional Beauty & cosmetics · Welcome for new customers

Ncskin Professional uses automations for welcome messages, confirmation and shipping updates, improving customer service and communication.

Beauty & cosmetics Message automation WPP Marketing
See case
D´Bella Cosméticosbr Beauty & cosmetics · Welcome for new customers

D'Bella Cosméticosbr uses automation and segmentation to personalize communication and keep customers informed.

Beauty & cosmetics Automação Segmentation
See case
Cabelô Beauty & cosmetics · Welcome for new customers

Cabelô uses automations and segmentation to engage customers and optimize communication in beauty e-commerce.

Beauty & cosmetics Automação Segmentation
See case
Spectra Cosméticos Beauty & cosmetics · Mass messages

Spectra Cosméticos uses segmentation and mass campaigns to communicate hair treatments with quality and innovation.

Beauty & cosmetics Mass campaigns Segmentation
See case
Amaxxon Beauty & cosmetics · Recuperacao de carrinho abandonado

Amaxxon uses automation to recover abandoned carts and segment audiences, ensuring personalized and efficient communication.

Beauty & cosmetics automation recuperação de carrinho abandonado
See case
My+Store Beauty & cosmetics · Welcome for new customers

My+Store uses automations and segmentation to engage customers and optimize sales in the beauty and cosmetics sector.

Beauty & cosmetics Automação Segmentation
See case
Kaya Nails & Studio Beauty & cosmetics · Welcome for new customers

Kaya Nails & Studio uses automations and segmentation to transform the beauty experience into a wellness ritual.

Beauty & cosmetics Message automation Segmentation
See case
Eloá Beauty Beauty & cosmetics · Welcome for new customers

Eloá Beauty uses WPP Marketing's automations and segmentation to improve communication and engagement.

Beauty & cosmetics Marketing automation Segmentation
See case
Samashipp Beauty & cosmetics · Welcome for new customers

Samashipp uses WPP Marketing automation and segmentation to personalize communication and strengthen relationships with customers of Japanese skincare.

Beauty & cosmetics Automação Segmentation
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Medilife Dermo Beauty & cosmetics · Welcome for new customers

Medilife Dermo uses welcome automation and segmentation for effective communication in dermocosmetics.

Beauty & cosmetics Automação Segmentation
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Bioslov Beauty & cosmetics · Welcome for new customers

Bioslov uses automations and segmentation to improve communication and engagement with professional cosmetics customers.

Beauty & cosmetics Automação Segmentation
See case
Studio Baroni Beauty & cosmetics · Welcome for new customers

Studio Baroni uses automations and segmentation to improve relationships and engagement with its customers.

Beauty & cosmetics automation segmentação
See case
Rice Botanica Beauty & cosmetics · Welcome for new customers

Rice Botanica uses automation and segmentation to communicate with customers through personalized messages, enhancing their self-care ritual.

Beauty & cosmetics automation segmentação
See case

Find a story close to your operation.

Cases help compare store categories, modules and use cases before deciding how to structure WhatsApp automations for your operation.