welcomes new customers with an automatic message
Active automationIntegrated automation to improve customer communication and experience
Cabelô uses automations and segmentation to engage customers and optimize communication in beauty e-commerce.
Summary: Cabelô was able to reduce the team’s manual work, keep customers informed about their orders, and create a segmented communication cadence that strengthens relationships and prevents irrelevant messages.
A feature connected to the customer's real workflow.
Cabelô is an online store specializing in Brazilian and Vietnamese hair, as well as cosmetics, with shipping throughout Brazil. The target audience is consumers interested in hair care and cosmetics who seek convenience and information during purchase. The goal is to improve customer relationships through automated and segmented communication, keeping them informed, reducing manual work, and creating a smoother shopping experience.
Cabelô uses configured automations to send welcome messages to new customers, automatic confirmations for approved orders, and updates on shipping and tracking. Tag-based segmentation allows campaigns and communications to be targeted to specific audiences, avoiding generic messages or spam.
01
Reduce manual work with automations
02
Customer notified about orders and shipments
03
Segmented communication to avoid generic messages
04
Improvement in customer relationships and engagement
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers informed and engaged throughout the purchasing process without overloading the team with manual tasks or resorting to generic communications that may be perceived as spam. Implement automations for essential messages and tag-based segmentation to send personalized communications according to the customer profile, such as new buyers and customers at different stages of the relationship.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Welcome message automation for new customers
The company quickly understands where WhatsApp fits into the journey.
02
Confirmação automática de pedidos aprovados
This step keeps service, sales, campaign or support connected to the conversation history.
03
Atualização automática sobre envio e rastreamento
This step keeps service, sales, campaign or support connected to the conversation history.
04
Tag-based segmentation to target campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Integrated automation facilitates efficient communication
Segmentação evita spam e aumenta relevância das mensagens
Automated messages enhance the customer experience
Organization by customer profile optimizes campaigns
Expand the use of segmentation for repurchase and review campaigns, as well as integrate new features for automated support and personalized retention messaging.
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