welcomes new customers with an automatic message
Active automationSegmented communication and automations that strengthen the customer experience
Mercado Peluqueria uses automations and segmentation to improve communication and operation.
Summary: Reduction of manual work in communication, improved customer experience by delivering timely and relevant information, and efficient organization of campaigns by specific segments.
A feature connected to the customer's real workflow.
Wholesale and retail distributor of haircare cosmetics seeking to optimize communication with customers and improve the shopping experience through automations and segmentation. Keep customers informed, speed up order confirmation and tracking, and avoid generic communications through precise segmentation.
Automation of welcome messages for new customers, automatic confirmation of approved orders, and continuous updates on shipping status. Tag-based segmentation that allows sending specific messages to different customer groups.
01
Key message automation
02
Segmentation to avoid generic communication
03
Integration with e-commerce platform
04
Improvement in customer experience
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Optimize communication with diverse audiences without generating spam or irrelevant messages, and keep customers informed throughout the purchase and shipping process. Implement automations for welcome messages, order confirmation and shipping updates, combined with tag-based segmentation to send targeted, relevant communications.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automatic welcome messages for new customers
The company quickly understands where WhatsApp fits into the journey.
02
Automatic confirmation of approved orders
This step keeps service, sales, campaign or support connected to the conversation history.
03
Constant update of shipping status
This step keeps service, sales, campaign or support connected to the conversation history.
04
Tag-based segmentation to send specific messages
This step keeps service, sales, campaign or support connected to the conversation history.
05
Prevents spam and generic messaging
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation improves the relevance of communications
Automating messages reduces operational load
Integrating systems makes customer relationship management easier
Timely communication strengthens the shopping experience
Explore new automations for repurchase and review messages, and deepen segmentation for even more personalized campaigns.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.