welcomes new customers with an automatic message
Active automationSegmented communication for lash design clients
Niu Beauty uses automations and segmentation to improve the experience and engagement of customers of lash design products.
Summary: Helps recover sales opportunities, reduces the team's manual work, keeps customers informed about their orders, and creates an organized cadence of segmented communication that strengthens customer relationships.
A feature connected to the customer's real workflow.
Niu Beauty is a store specializing in lash design products, including self-adhesive eyelashes, micropigmentation and accessories, serving beauty professionals and consumers interested in aesthetics and personal care. The e-commerce is built on the Nuvemshop platform. Improve customer communication, reduce manual work in support, and keep customers informed throughout the entire purchase journey, as well as organize segmented campaigns for different customer profiles.
Automations are used to send welcome messages to new customers, automatic confirmations for approved orders, and updates on shipping and product tracking. Segmentation is done using tags that classify audiences, avoiding generic communication and spam, and directing specific messages to groups such as new customers, active customers, and inactive customers.
01
Personalized communication
02
Redução do trabalho manual
03
Automatic order update
04
Audience segmentation to avoid spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure effective, personalized communication for a diverse audience, avoiding generic messages that may be perceived as spam, while keeping customers informed about their orders without increasing the team’s manual workload. Implement automations for key messages in the purchase cycle and use tag-based segmentation to send targeted campaigns that respect each customer’s profile and timing, improving engagement and the shopping experience.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Message automation for welcome, order confirmation and shipping update
The company quickly understands where WhatsApp fits into the journey.
02
Customer segmentation by tags for targeted campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
03
Integration with e-commerce platform for data synchronization
This step keeps service, sales, campaign or support connected to the conversation history.
04
Sending targeted messages to different customer profiles
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation prevents generic communication and increases engagement
Automation reduces manual tasks and improves the customer experience
Integração com e-commerce é fundamental para eficiência
Personalized communication strengthens customer relationships
Expand the use of segmentation for specific promotional campaigns, explore new automations for repurchase and reviews, and continuously monitor engagement for strategic adjustments.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.