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Customer case studiesReal stories with features and modules used. Fashion & accessoriesCart, repurchase, launches and order notifications. FootwearNumbering, exchanges, cart and seasonal campaigns. Bags & handbagsConsultative support, offers and sales recovery. Beauty & cosmeticsRestocking, kits, coupons and post-purchase engagement. PerfumerySpecial dates, repurchase and preference-based campaigns. Health & supplementsRecurring campaigns, repurchase reminders and targeted campaigns. Home & DecorConsultative support, cart and delivery status. FurnitureQuotes, pre-purchase questions and order tracking. Household utilitiesPromotions, product questions and recurring orders. Electronics & ComputersPre-purchase, pending payment and order notifications. Cell phones & accessoriesCompatibility, offers and cart recovery. Pet shopRecurring repurchase, campaigns and post-sale for pet products. Food & BeveragePromotions, recurring orders and fast communication. Babies & MaternityRestocking, bundles, kits and recurring communication. Sports & FitnessOffers by interest, repurchase and order follow-up. Jewelry and semi-jewelryHigh-value support, coupons, and sales recovery. Eyewear & AccessoriesConsultative support, orders, and repurchase campaigns. Stationery & giftsHolidays, lists, and segmented campaigns. Auto parts & accessoriesQuotes, compatibility, payment and order status. Tools & buildingQuotes, technical questions and cart recovery. Digital productsAccess, onboarding, renewal and post-purchase. Marketplaces and multi-brand storesCampaigns by category, segmented base and recurrence.
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Fast delivery and personalized service via WhatsApp with intelligent automations

Vape Wibes RJ uses automations and segmentation to deliver vapes quickly and provide efficient support.

Beauty & cosmetics Message automation Audience targeting Fast delivery WhatsApp Wix

Summary: Reduces manual work for the team, keeps customers informed about their orders, creates a cadence for repurchases and reviews, and efficiently organizes campaigns by segment—contributing to service that delights.

A feature connected to the customer's real workflow.

Vape Wibes RJ is a delivery service in Rio de Janeiro that delivers disposable vapes, juices and pods via motorcycle courier, with customer support through WhatsApp and fast delivery within 1 hour. The target audience is adult vaping consumers living in Rio de Janeiro who value speed and direct support. Ensure efficient support, automatically confirm orders, request post-purchase reviews and welcome new customers with personalized messages, as well as avoid generic communication by segmenting audiences.

Automated welcome messages for new customers, automatic confirmation of approved orders, and a review request after the purchase experience. Audience segmentation using tags for targeted messaging, avoiding spam and increasing the relevance of communication.

01 reduces manual work
02 mantem clientes informados
03 automatically confirm orders
04 encourages post-purchase reviews

The project turns conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Maintain efficient, personalized communication with customers in a fast delivery service, ensuring order confirmations, quick support, and requests for reviews without burdening the team with manual tasks. Implement automations for welcome messages, order confirmations and review requests, combined with tag-based segmentation to target specific campaigns to audiences such as new customers, at-risk customers and recent buyers, avoiding spam and increasing effectiveness.

WPP Marketing resources used.

This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.

Welcome for new customers Solicitacao de avaliacao Confirmacao de pedido Customer segmentation
Welcome for new customers

welcomes new customers with an automatic message

Configured time: 0
Solicitacao de avaliacao

asks for a review after the purchase experience

Configured time: 7
Confirmacao de pedido

automatically confirms approved orders

Configured time: 0

Segmentation: use labels to separate audiences and campaigns

How it works for the customer.

The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.

01
automatic sending of welcome message to new customers The company quickly understands where WhatsApp fits into the journey.
02
automatic confirmation of approved orders This step keeps service, sales, campaign or support connected to the conversation history.
03
solicitação automática de avaliação após compra This step keeps service, sales, campaign or support connected to the conversation history.
04
tag-based segmentation for targeted communication This step keeps service, sales, campaign or support connected to the conversation history.
05
fast delivery by motorcycle courier with WhatsApp support This step keeps service, sales, campaign or support connected to the conversation history.

Next steps for setup.

automation reduces operational load and improves responsiveness in customer service

segmentação evita spam e aumenta relevância da comunicação

personalized messages strengthen relationships and encourage repeat purchases

Wix platform integration makes e-commerce management easier

Expand the use of segmentation for targeted promotional campaigns and integrate new automations for post-sale support, further improving the customer experience and operational efficiency.

Want to apply WPP Marketing to your company's WhatsApp?

WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.

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