welcomes new customers with an automatic message
Active automationSegmented communication for beauty salon clients
Studio Baroni uses automations and segmentation to improve relationships and engagement with its customers.
Summary: Reduction of manual work, improved campaign organization, increased personalization in communication, and strengthened relationships with different customer profiles.
A feature connected to the customer's real workflow.
Beauty salon offering services such as manicure, waxing, haircuts and beard trimming, eyebrow design, coloring and Brazilian straightening, focused on visual transformation and well-being of the local Itaigara community. Improve customer relationships, maintain personalized communication and automate appointment confirmations and order updates.
Use automations to welcome new customers, confirm orders and provide shipping updates, and segment with tags to avoid generic messages and spam by sending targeted messages to audiences such as new, active and at‑risk customers.
01
personalização da comunicação
02
important message automation
03
segmentation to prevent spam
04
improves customer relationships
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Avoid generic communication and keep customers informed and engaged in a competitive segment with diverse services and a demanding local audience. Implement automations for welcome messages, order confirmations and shipping updates, as well as audience segmentation for targeted campaigns, ensuring relevant and timely communication.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automação de mensagens de boas-vindas para novos clientes
The company quickly understands where WhatsApp fits into the journey.
02
automatic confirmation of approved orders
This step keeps service, sales, campaign or support connected to the conversation history.
03
automatic update on shipping and tracking
This step keeps service, sales, campaign or support connected to the conversation history.
04
tag-based campaigns for specific audiences
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentação evita comunicação genérica e aumenta relevância
automation reduces manual effort and improves agility
personalized messages strengthen customer relationships
integration with platform makes campaign management easier
Expand the use of segmentation for new campaigns, explore messages that encourage repurchase and reviews, and integrate support to further enhance the customer experience.
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