welcomes new customers with an automatic message
Active automationSegmented communications and automations that enhance the customer journey
D'Bella Cosméticosbr uses automation and segmentation to personalize communication and keep customers informed.
Summary: Reduction of manual work in communication, better organization of campaigns by segment, keeping customers informed about their orders and shipments, and creating a relationship cadence that contributes to loyalty.
A feature connected to the customer's real workflow.
D'Bella Cosméticosbr is an online store that offers a wide range of beauty and cosmetic products, including makeup, hair care, moisturizers, soaps, sunscreen and perfumes. Its target audience is consumers interested in beauty and personal care, both women and men. Personalize communication with customers, keep the audience informed about orders and shipments, and organize segmented campaigns to avoid generic messages and spam.
Use of automations configured to send welcome messages to new customers, automatic confirmation of approved orders, and updates about shipping and tracking. Audience segmentation by tags to target specific campaigns according to customer profile and behavior.
01
Personalized welcome for new customers
02
Confirmação automática de pedidos
03
Atualização constante sobre envio e rastreamento
04
Segmented communication that avoids spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient, personalized communication with a diverse customer base, avoiding generic messages that may be perceived as spam, while ensuring customers are always informed about their orders and shipments. Implement automations for welcome messages, order confirmation, and shipping updates, combined with tag-based segmentation to target specific campaigns, ensuring relevant and timely communication.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automation sends welcome, confirmation and shipping update messages
The company quickly understands where WhatsApp fits into the journey.
02
Segmentação usa etiquetas para separar públicos e campanhas
This step keeps service, sales, campaign or support connected to the conversation history.
03
Targeted campaigns for specific audiences, avoiding generic messages
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Automation reduces manual work and increases efficiency
Segmentação melhora a relevância da comunicação
Keeping customers informed strengthens the relationship
Avoiding spam is essential for the customer experience
Expand the use of segmentation to include repurchase and review campaigns, as well as integrate new features that strengthen customer support and increase engagement.
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WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.