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Customer case studiesReal stories with features and modules used. Fashion & accessoriesCart, repurchase, launches and order notifications. FootwearNumbering, exchanges, cart and seasonal campaigns. Bags & handbagsConsultative support, offers and sales recovery. Beauty & cosmeticsRestocking, kits, coupons and post-purchase engagement. PerfumerySpecial dates, repurchase and preference-based campaigns. Health & supplementsRecurring campaigns, repurchase reminders and targeted campaigns. Home & DecorConsultative support, cart and delivery status. FurnitureQuotes, pre-purchase questions and order tracking. Household utilitiesPromotions, product questions and recurring orders. Electronics & ComputersPre-purchase, pending payment and order notifications. Cell phones & accessoriesCompatibility, offers and cart recovery. Pet shopRecurring repurchase, campaigns and post-sale for pet products. Food & BeveragePromotions, recurring orders and fast communication. Babies & MaternityRestocking, bundles, kits and recurring communication. Sports & FitnessOffers by interest, repurchase and order follow-up. Jewelry and semi-jewelryHigh-value support, coupons, and sales recovery. Eyewear & AccessoriesConsultative support, orders, and repurchase campaigns. Stationery & giftsHolidays, lists, and segmented campaigns. Auto parts & accessoriesQuotes, compatibility, payment and order status. Tools & buildingQuotes, technical questions and cart recovery. Digital productsAccess, onboarding, renewal and post-purchase. Marketplaces and multi-brand storesCampaigns by category, segmented base and recurrence.
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Businesses that use WhatsApp to sell more in e-commerce.

Discover stores that automate abandoned cart, pending payment, order notifications, campaigns, repurchase and post-sale with WPP Marketing.

Stories by category: each case can be filtered by store segment, feature used and type of automation applied on WhatsApp.

Explore the case studies

Filter by store category, feature used, or brand name to find examples close to your operation.

557 cases found
Syntec Shop Electronics & Computers · Welcome for new customers

Syntec Shop uses automations and segmentation to engage customers with personalized messages and timely updates.

Electronics & Computers Marketing automation Audience targeting
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Cabelô Beauty & cosmetics · Welcome for new customers

Cabelô uses automations and segmentation to engage customers and optimize communication in beauty e-commerce.

Beauty & cosmetics Automação Segmentation
See case
Actual Couros Bags & handbags · Payment pending

Actual Couros uses automation and segmentation to improve communication and sales of wallets and document holders.

Bags & handbags Automação Segmentation
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Leadhomz Household utilities · Welcome for new customers

Leadhomz uses automations and segmentation to communicate home services efficiently and with personalization.

Household utilities Message automation Segmentation
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Shaka Cmmnty Fashion & accessories · Welcome for new customers

Shaka Cmmnty uses automations and segmentation to improve customer communication and experience in the online fashion store.

Fashion & accessories Automação Segmentation
See case
Love This Fashion & accessories · Recuperacao de carrinho abandonado

Love This uses automation to recover abandoned carts and segmentation for efficient communication with store owners.

Fashion & accessories Marketing automation Recuperação de carrinho
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Spectra Cosméticos Beauty & cosmetics · Mass messages

Spectra Cosméticos uses segmentation and mass campaigns to communicate hair treatments with quality and innovation.

Beauty & cosmetics Mass campaigns Segmentation
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Creative Brazil Jewelry and semi-jewelry · Recuperacao de carrinho abandonado

Creative Brazil uses automation to recover abandoned carts and segmentation for personalized campaigns.

Jewelry and semi-jewelry Abandoned cart recovery automation Segmentation
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Pf Prime Fashion & accessories · Welcome for new customers

Pf Prime uses welcome automation and segmentation to improve the experience of fashion customers.

Fashion & accessories Automação Segmentation
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Nadina’s Lencería Fashion & accessories · Welcome for new customers

Nadina’s Lencería uses automations and segmentation to engage customers with personalized messages and avoid spam.

Fashion & accessories Automação Segmentation
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Aire Objetos Decorativos Home & Decor · Recuperacao de carrinho abandonado

Aire Objetos Decorativos uses automation to recover customers who abandon carts, avoiding spam by segmenting with tags.

Home & Decor Cart recovery automation Segmentation
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Kiara Privé Digital products · Welcome for new customers

Kiara Privé uses automations to welcome, inform, and confirm orders, ensuring segmented and personalized communication.

Digital products Message automation Segmentation
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Broto e Flor Babies & Maternity · Mass messages

Broto e Flor uses segmentation and mass messaging for effective communication with baby fashion customers.

Babies & Maternity Mass campaigns Segmentation
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Atacado Dream Perfumaria Perfumery · Atualizacao de envio

Atacado Dream Perfumaria uses automations and segmentation to inform customers and optimize wholesale perfume sales.

Perfumery Message automation Segmentation
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Pescamarcheofertas Marketplaces and multi-brand stores · Recuperacao de carrinho abandonado

Pescamarcheofertas uses automation to recover abandoned carts and segmentation for targeted campaigns, improving communication with customers.

Marketplaces and multi-brand stores automação de marketing cart recovery
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HouseBox Studio Furniture · Welcome for new customers

HouseBox Studio uses automations and segmentation to improve customer communication and experience.

Furniture Marketing automation Segmentation
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Secret Store Fashion & accessories · Welcome for new customers

Secret Store uses automations and segmentation to improve customer communication and experience during renovations.

Fashion & accessories Automação Segmentation
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Amaxxon Beauty & cosmetics · Recuperacao de carrinho abandonado

Amaxxon uses automation to recover abandoned carts and segment audiences, ensuring personalized and efficient communication.

Beauty & cosmetics automation recuperação de carrinho abandonado
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93m.style Pet shop · Welcome for new customers

93m.style uses WPP Marketing automations and segmentation to personalize communication and enhance customer service in pet photography.

Pet shop Automação Segmentation
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My+Store Beauty & cosmetics · Welcome for new customers

My+Store uses automations and segmentation to engage customers and optimize sales in the beauty and cosmetics sector.

Beauty & cosmetics Automação Segmentation
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Duovo Fashion & accessories · Welcome for new customers

Duovo uses automations and segmentation to engage customers and optimize processes in fashion and accessories sales.

Fashion & accessories Automação Segmentation
See case
Vanna Bags Bags & handbags · Recuperacao de carrinho abandonado

Vanna Bags uses automation to recover abandoned carts and segmentation for personalized campaigns.

Bags & handbags Abandoned cart recovery automation Segmentation
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Kaya Nails & Studio Beauty & cosmetics · Welcome for new customers

Kaya Nails & Studio uses automations and segmentation to transform the beauty experience into a wellness ritual.

Beauty & cosmetics Message automation Segmentation
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Kaminski Art Home & Decor · Welcome for new customers

Kaminski Art uses automations and segmentation to improve customer communication and experience.

Home & Decor automation segmentação
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Find a story close to your operation.

Cases help compare store categories, modules and use cases before deciding how to structure WhatsApp automations for your operation.