Keep the customer informed about shipping and tracking
Active automationSegmented communication that keeps customers informed and organizes wholesale sales
Atacado Dream Perfumaria uses automation and segmentation to inform customers and optimize wholesale perfume sales.
Summary: Reducing manual work in communication, greater transparency in the purchasing process for customers, and efficient campaign organization by segments, strengthening commercial relationships and customer loyalty in wholesale.
A feature connected to the client's real routine.
Dream Perfumaria Wholesale is the official distributor of Brand Collection perfumes wholesale in Goiânia, Goiás, serving retailers, resellers, and wholesalers with perfumes, miniatures, moisturizers, body splash, and imported and national perfumes. Keep customers informed about order and shipment status, as well as organize segmented campaigns for specific audiences, avoiding generic communication and strengthening commercial relationships.
Active automation for automatic confirmation of approved orders and shipment updates with tracking information. Audience segmentation by tags to direct specific campaigns to retailers, resellers, and wholesalers, respecting the profile and stage of the customer.
01
Mantém clientes informados sobre pedidos e envios
02
Reduz trabalho manual com automações
03
Avoids generic communication and spam
04
Organiza campanhas segmentadas
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient and personalized communication for a diverse wholesale audience, keeping customers informed and engaged without overwhelming them with generic or irrelevant messages. Implementation of order confirmation automations and shipment update automations to inform customers automatically. Use of tag-based segmentation for targeted campaigns, ensuring relevant messages for each customer group.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Automatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automação confirma pedidos aprovados automaticamente
The company quickly understands where WhatsApp fits into the journey.
02
Shipment update informs tracking to the customer
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Segmentation by tags separates audiences for specific campaigns
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Targeted campaigns avoid irrelevant messages
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Personalized communication for different wholesale profiles
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Automação reduz esforço manual e aumenta eficiência
Segmentation is essential to avoid spam and improve engagement
Transparent communication builds customer trust
Segmented campaigns create a relevant contact cadence
Expand the use of segmentation to include repurchase and review campaigns, as well as integrate new features for customer support, broadening the relationship cycle and boosting future sales.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.