welcomes new customers with an automatic message
Active automationAutomation and segmentation to prepare and maintain move-in ready homes
Leadhomz uses automations and segmentation to communicate home services efficiently and with personalization.
Summary: Improved organization of communications, reduced manual work, keeping clients informed and engaged, and creating a communication cadence aligned with each client's profile.
A feature connected to the customer's real workflow.
Leadhomz provides services to make new homes move-in ready, including deep cleaning, pest control, installations, repairs, decorating, smart home setup, and maintenance, focusing on simplifying the move with an integrated service. Keep clients informed and engaged throughout the hiring and service delivery process, ensuring efficient and personalized communication.
Use automations to welcome new customers, confirm orders, and provide updates on shipping and tracking, as well as segmentation to send specific messages to different audiences, avoiding generic communications and spam.
01
automated onboarding of new customers
02
automatic order confirmation
03
atualização automática de envio e rastreamento
04
comunicação segmentada para evitar spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, personalized communication for various home services, avoiding generic messages that could be perceived as spam, and keep customers informed throughout the entire process. Implement message automations for welcomes, order confirmations, and shipping updates, combined with tag-based segmentation to target campaigns to audiences such as new customers and customers at different stages of the relationship.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automação envia mensagens de boas-vindas para novos clientes
The company quickly understands where WhatsApp fits into the journey.
02
automatic confirmation of approved orders
This step keeps service, sales, campaign or support connected to the conversation history.
03
atualizações automáticas sobre envio e rastreamento
This step keeps service, sales, campaign or support connected to the conversation history.
04
segmentação por etiquetas para campanhas direcionadas
This step keeps service, sales, campaign or support connected to the conversation history.
05
avoid generic communication by sending specific messages to distinct audiences
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to avoid spam and improve engagement
automation reduces manual effort and increases efficiency
manter o cliente informado melhora a experiência e confiança
integração com plataforma de e-commerce facilita o fluxo de comunicação
Expand the use of targeting to include repurchase and review campaigns, enhance integrations for customer support, and explore new automation features to further increase operational efficiency.
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