Broto e Flor enhances communication with segmentation and mass campaigns
Broto e Flor uses segmentation and bulk messaging for effective communication with baby fashion clients.
Summary: Helps keep customers informed with relevant messages, organizes campaigns by segment, and avoids sending generic communications, contributing to higher engagement and operational efficiency.
A feature connected to the client's real routine.
Broto e Flor offers delicate and comfortable baby fashion for newborns, girls, and boys, with special clothes for gifts and layette, serving parents, families with babies, and people looking for baby gifts. The e-commerce is based on the Nuvemshop platform and offers free shipping for purchases above a certain amount. Improve communication with customers by avoiding generic messages or spam, sending segmented campaigns to specific audiences, such as new customers, at-risk customers, inactive customers, recent buyers, and top customers.
Use of tags to segment the audience and sending targeted mass messages to each segment, ensuring personalized and relevant communication for each group of customers.
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Avoid generic communication and spam, keeping customers informed and engaged with relevant campaigns for each profile, as well as organizing campaigns efficiently for different segments. Implementation of mass campaigns with segmentation via WPP Marketing, using tags to separate audiences and send targeted messages according to the customer's profile, improving communication relevance.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Mass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses labels to separate audiences and campaigns
Recent use: Mass messages: occasional use
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
Next steps in the setup.
Segmentation is essential for effective communication
Targeted messages increase engagement
Avoiding spam improves brand perception
Integration with e-commerce facilitates operations
Activate additional automations, such as recovering abandoned carts, and expand segmentation use for new campaigns, enhancing personalization and customer relationship.
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