automatically welcome new customers with message
Active automationPersonalized communication for furniture and decoration clients
HouseBox Studio uses automation and segmentation to improve communication and customer experience.
Summary: Reducing manual work in communication, better organization of campaigns by segment, customers better informed about orders and deliveries, and creating a consistent cadence for relationship building.
A feature connected to the client's real routine.
HouseBox Studio is a store that offers furniture, rugs, lighting, and decor items, with options for sale and rental, as well as promotions and free shipping. It serves residential consumers, decorators, and events, focusing on retail and customer service. Improving customer relationships through automated and segmented communication, avoiding generic messages and increasing interaction relevance.
Use of automations to send welcome messages to new customers, automatic order confirmation, and updates on shipping and tracking. Audience segmentation by tags to target specific campaigns and avoid spam.
01
Personalized communication
02
Redução do trabalho manual
03
Customers informed about orders and deliveries
04
Efficient segmentation to avoid spam
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers informed and engaged without overwhelming them with generic messages, as well as organizing communication for varied audiences in the furniture and decoration segment. Implementation of automations set for key points in the customer journey and use of tag-based segmentation to send relevant and specific messages, avoiding mass unsegmented communication.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automação de boas-vindas para novos clientes
The company quickly understands where WhatsApp fits into the journey.
02
Confirmação automática de pedidos aprovados
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Automatic shipping and tracking updates
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Segmentação por etiquetas para envio direcionado
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Avoids generic communication with specific messages
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation improves customer engagement
Automação reduz esforço manual e erros
Relevant communication strengthens relationships
Integration with e-commerce platform facilitates operations
Expand the use of segmentation for new promotional campaigns and explore additional integrations to enrich customer data and further personalize messages.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.