welcomes new customers with an automatic message
Active automationSegmented communication that connects technology and customers
Syntec Shop uses automations and segmentation to engage customers with personalized messages and timely updates.
Summary: Syntec Shop was able to organize its campaigns by segment, keep customers informed throughout the entire purchase process, reduce the team's manual work, and create a communication cadence that encourages repeat purchases and ongoing engagement.
A feature connected to the customer's real workflow.
Syntec Shop is an online store focused on electronics, mobile devices, wearable technology and accessories, offering fast delivery, free shipping and a loyalty program for tech consumers and gadget enthusiasts. Improve the customer experience through personalized communication, keeping them informed about their orders and encouraging ongoing engagement without creating spam.
Use automations to send welcome messages, order confirmations and shipping updates automatically, and segment your audience with tags to target campaigns to groups such as new customers, recent buyers and at-risk customers.
01
Reduce manual work with automations
02
Personalized and segmented communication
03
Keeping customers informed about orders
04
Evita envio de mensagens genéricas e spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure customers receive relevant information without overwhelming them with generic messages or spam, while maintaining efficient, personalized communication in a competitive electronics segment. Implement automations configured for welcome messages, order confirmations, and shipping updates, combined with targeted audience segmentation for specific campaigns, using the WPP Marketing platform integrated with Wix.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automation sends welcome messages to new customers
The company quickly understands where WhatsApp fits into the journey.
02
Confirmação automática de pedidos aprovados
This step keeps service, sales, campaign or support connected to the conversation history.
03
Atualização automática sobre envio e rastreamento
This step keeps service, sales, campaign or support connected to the conversation history.
04
Segmentação do público por etiquetas para campanhas específicas
This step keeps service, sales, campaign or support connected to the conversation history.
05
Integração com plataforma Wix para sincronização de dados
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmenting your audience prevents generic communication and improves engagement
Automation reduces manual effort and increases operational efficiency
Keeping the customer informed during the purchase process reinforces trust
Integrating systems makes information flow and personalization easier
Expand the use of segmentation to include reactivation campaigns for inactive customers and post-purchase review programs, as well as explore new automations for support and loyalty.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.