recovers customers who started but did not complete a purchase
Configured time: 60Recovery of abandoned carts with precise segmentation
Aire Decorative Objects uses automation to recover customers who abandon carts, avoiding spam with tag-based segmentation.
Summary: Reduction of manual work in customer recovery, keeping customers informed about their purchases, and increasing efficiency in segmented communication.
A feature connected to the client's real routine.
Argentine online store specialized in decorative objects for parties and home decor, with a wide variety of products and payment facilities and free shipping above a certain amount. Re-engage customers who started the purchase but did not complete it, increasing conversion chances without generating generic communication.
Automation configured to send recovery messages 60 minutes after cart abandonment, using label segmentation to avoid spam and ensure relevance.
01
recovers sales opportunities
02
reduces manual work
03
mantem clientes informados
04
Avoids generic communication
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Recover customers who abandon the cart without overloading with generic messages that can be perceived as spam. Implementation of abandoned cart recovery automation via WPP Marketing with label segmentation, ensuring targeted and relevant communication.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Segmentation: uses labels to separate audiences and campaigns
Recent use: Cart Recovery: occasional use
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
automatic sending of messages 60 minutes after cart abandonment
The company quickly understands where WhatsApp fits into the journey.
02
segmentação por etiquetas para públicos específicos
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
integração com plataforma de e-commerce para dados atualizados
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation prevents spam and increases relevance
automação reduz esforço manual
timely messages improve the customer experience
Evaluate the activation of other automations, such as incentives for the first purchase, and explore segmented campaigns for different audiences, increasing the purchase recurrence cadence.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.