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Customer case studiesReal stories with features and modules used. Fashion & accessoriesCart, repurchase, launches and order notifications. FootwearNumbering, exchanges, cart and seasonal campaigns. Bags & handbagsConsultative support, offers and sales recovery. Beauty & cosmeticsRestocking, kits, coupons and post-purchase engagement. PerfumerySpecial dates, repurchase and preference-based campaigns. Health & supplementsRecurring campaigns, repurchase reminders and targeted campaigns. Home & DecorConsultative support, cart and delivery status. FurnitureQuotes, pre-purchase questions and order tracking. Household utilitiesPromotions, product questions and recurring orders. Electronics & ComputersPre-purchase, pending payment and order notifications. Cell phones & accessoriesCompatibility, offers and cart recovery. Pet shopRecurring repurchase, campaigns and post-sale for pet products. Food & BeveragePromotions, recurring orders and fast communication. Babies & MaternityRestocking, bundles, kits and recurring communication. Sports & FitnessOffers by interest, repurchase and order follow-up. Jewelry and semi-jewelryHigh-value support, coupons, and sales recovery. Eyewear & AccessoriesConsultative support, orders, and repurchase campaigns. Stationery & giftsHolidays, lists, and segmented campaigns. Auto parts & accessoriesQuotes, compatibility, payment and order status. Tools & buildingQuotes, technical questions and cart recovery. Digital productsAccess, onboarding, renewal and post-purchase. Marketplaces and multi-brand storesCampaigns by category, segmented base and recurrence.
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Businesses that use WhatsApp to sell more in e-commerce.

Discover stores that automate abandoned cart, pending payment, order notifications, campaigns, repurchase and post-sale with WPP Marketing.

Stories by category: each case can be filtered by store segment, feature used and type of automation applied on WhatsApp.

Explore the case studies

Filter by store category, feature used, or brand name to find examples close to your operation.

36 cases found
Frenkels Fashion & accessories · Welcome for new customers

Frenkels integrates automation and segmentation to improve communication with fashion and accessories customers.

Fashion & accessories Automação Segmentation
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My+StorePEDROSA Marketplaces and multi-brand stores · Welcome for new customers

My+StorePEDROSA uses automations and segmentation to engage customers and optimize sales on a multi-brand marketplace.

Marketplaces and multi-brand stores automation segmentação
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Eclipse Shop Mx Fashion & accessories · Welcome for new customers

Eclipse Shop Mx uses WPP Marketing automation and segmentation for efficient, personalized communication with its customers.

Fashion & accessories Automação Segmentation
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Mantos Sports Fashion & accessories · Welcome for new customers

Mantos Sports uses automations and segmentation to engage sportswear customers with personalized messages.

Fashion & accessories Automação Segmentation
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Loja La Republica Fashion & accessories · Welcome for new customers

La Republica store uses automations and segmentation to engage modern men with personalized communication.

Fashion & accessories Automação Segmentation
See case
Mirame Juana | Calzado De Footwear · Recuperacao de carrinho abandonado

Mirame Juana uses automation to recover customers who abandon carts, maintaining segmented and relevant communication.

Footwear Abandoned cart recovery automation Segmentation
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Homero Shop Fashion & accessories · Welcome for new customers

Homero Shop uses automations and segmentation to engage customers and optimize sales in the urban streetwear segment.

Fashion & accessories Marketing automation Segmentation
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A7 Shoes Footwear · Welcome for new customers

A7 Shoes uses automations and segmentation to keep customers informed and create a repurchase cadence.

Footwear Marketing automation Segmentation
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Kate Kuba - South1 Calzados Footwear · Welcome for new customers

Kate Kuba - South1 Calzados uses automations and segmentation to improve communication and engagement.

Footwear Automação Segmentation
See case
Impulsivas Footwear · Welcome for new customers

Impulsivas uses automations and segmentation from WPP Marketing to improve communication and engagement with customers.

Footwear Automação Segmentation
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REGIA SHOP ZAPATOS Footwear · Welcome for new customers

REGIA SHOP ZAPATOS uses automations and segmentation to improve the customer experience and organize efficient campaigns.

Footwear Automação Segmentation
See case
Lion Tj Fashion & accessories · Recuperacao de carrinho abandonado

Lion Tj uses automation to recover abandoned carts and segmentation for targeted campaigns, optimizing communication with men's fashion customers.

Fashion & accessories Abandoned cart recovery automation Segmentation
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Clothes Ambar ropa de mujer y accesorios Fashion & accessories · First-purchase incentive

A women's fashion store uses WPP Marketing for automation and segmentation, driving first purchases and avoiding generic messages.

Fashion & accessories Marketing automation Segmentation
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Ctba.Shop Marketplaces and multi-brand stores · Welcome for new customers

Ctba.Shop uses automations and segmentation to improve customer communication and experience.

Marketplaces and multi-brand stores Automação de Marketing Segmentation
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Use Tenis Best Footwear · Recuperacao de carrinho abandonado

Use Tenis Best uses automation to recover customers who abandon carts and segments audiences for personalized campaigns.

Footwear Automação de Recuperação de Carrinho Segmentation
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El Patrao Fashion & accessories · Recuperacao de carrinho abandonado

El Patrao uses automation to recover customers who abandon carts, reducing manual work and increasing the chance of conversion.

Fashion & accessories Automação de Recuperação de Carrinho Nuvemshop
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Puerto Blue Fashion & accessories · Welcome for new customers

Puerto Blue uses automations and segmentation to improve communication with fashion and accessories customers.

Fashion & accessories Message automation Segmentation
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Poisonheartshoes Footwear · Recuperacao de carrinho abandonado

Poisonheartshoes uses automations and segmentation to improve communication and the experience in its women's footwear e-commerce.

Footwear Automação Segmentation
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Kairos Flow Store Fashion & accessories · Recuperacao de carrinho abandonado

Kairos Flow Store uses automations and segmentation for personalized communication, premium support, and fast delivery.

Fashion & accessories Marketing automation Segmentation
See case
LÚmen Luxos Footwear · Confirmacao de pedido

LÚmen Luxos uses automation and segmentation to optimize communication and automatically confirm orders.

Footwear Automação Segmentation
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Justicialistas Footwear · Welcome for new customers

Justicialistas uses automations and segmentation to engage customers and optimize sales of footwear and leather goods.

Footwear Automação Segmentation
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Outlet GR Footwear · Recuperacao de carrinho abandonado

Outlet GR uses automations and segmentation to improve communication and boost sales of sneakers and apparel.

Footwear Automação Segmentation
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Fofita Oficial Footwear · Order cancellation

Fofita Oficial uses automations and segmentation to optimize communication and retain customers.

Footwear Automação Segmentation
See case
Simple Market Fashion & accessories · Recuperacao de carrinho abandonado

Fashion and accessories store uses automation to recover sales and segmentation to avoid spam.

Fashion & accessories Cart recovery automation Segmented campaigns
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Find a story close to your operation.

Cases help compare store categories, modules and use cases before deciding how to structure WhatsApp automations for your operation.