Segmented communication and automations that strengthen the shopping experience

Fofita Oficial uses automations and segmentation to optimize communication and foster customer loyalty.

Footwear Automação Segmentation Recuperação de carrinho Repurchase Mass campaigns

Summary: The solution helps recover sales opportunities, reduces manual team work, keeps customers informed about their orders, and creates an efficient repurchase sequence, strengthening relationships and loyalty.

A feature connected to the client's real routine.

Fofita Oficial is an online store specializing in premium quality women's footwear, focusing on fast and secure shipping across Brazil. Its target audience is women interested in quality shoes who value a safe and quick shopping experience. The program aims to improve customer relationships, reduce cart abandonment, keep customers informed about their orders, and stimulate repurchase, all while avoiding generic messages and spam.

The company uses automations set up for recovering abandoned carts, confirming and updating orders, canceling, and repurchasing with coupons. Additionally, it runs mass campaigns segmented by tags that identify different customer profiles, such as new, at-risk, inactive, and recent buyers.

01 recovers sales opportunities

02 reduces manual work

03 mantém clientes informados

04 cria cadência de recompra

The project transforms conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Maintain effective and personalized communication with different customer profiles, reduce cart abandonment, and stimulate repurchase in a competitive premium women's footwear market. Implement automations for recovery, order confirmation and updates, cancellation, and repurchase, combined with segmented campaigns utilizing tags to direct specific messages to distinct audiences.

WPP Marketing resources used.

This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.

Order cancellation Recuperacao de carrinho abandonado Repurchase with coupon Atualizacao de envio Confirmacao de pedido Bulk messages Customer Segmentation

Order cancellation

notifies customers about cancellations and opens support channels

Active automation · with medium

Recuperacao de carrinho abandonado

recovers customers who started but did not complete a purchase

Configured time: 60

Repurchase with coupon

activates customers post-purchase with return incentives

Configured time: 7

Atualizacao de envio

Keep the customer informed about shipping and tracking

Active automation · with medium

Confirmacao de pedido

Automatically confirm approved orders

Active automation

Mass messages: there are signs of campaigns or messages configured for active communication.

Segmentation: uses labels to separate audiences and campaigns

Recent use: Mass messages: occasional use

Recent use: Order Shipping: occasional use

Recent use: Cart Recovery: occasional use

How it works for the customer.

The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.

Public segmentation for targeted campaigns Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Segmentacao do publico para campanhas direcionadas Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Automation for abandoned cart recovery The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Automatic order confirmation The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

atualização de envio e rastreamento The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Order cancellation notices The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

re-purchase incentive with coupon The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Segmented campaigns by tags Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Next steps in the setup.

Segmentation increases message relevance

automação reduz esforço manual e melhora a experiência do cliente

Keeping the customer informed strengthens brand trust

Mass campaigns can be effective when properly segmented

Expand the use of automations to new stages of the sales funnel, explore segmented campaigns more frequently, and integrate new channels to enhance the reach of personalized messages.

Want to implement WPP Marketing on your company's WhatsApp?

WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.

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