Smart automation for engagement and repurchase in footwear retail

Outlet GR uses automations and segmentation to improve communication and boost sales of shoes and clothing.

Footwear Automação Segmentation Recuperação de carrinho Repurchase Shipment update

Summary: Reduce manual work with automated communication, recover sales opportunities, organize campaigns by segments, and keep the customer informed throughout the buying process.

A feature connected to the client's real routine.

Outlet GR is a physical and online store in Goiânia that offers over 200 models of sneakers and clothing, with fast delivery nationwide. The main focus is on selling footwear, especially sneakers, catering to casual and sporty fashion consumers. Improve customer relationships, increase sales conversion, and stimulate repurchase through segmented communications and smart automations.

The program uses automations set up for abandoned cart recovery, first purchase incentive, repurchase with coupon, shipping update, pending payment reminder, and order confirmation. Campaigns are segmented by tags for different audiences, such as new, at-risk, inactive, and recent buyers, avoiding generic messages and spam.

01 recovers customers who abandoned the cart

02 Encourages the first purchase

03 Activates repurchase with coupon

04 Keeps customers informed about shipping and payment

The project transforms conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Maintain customer engagement in a competitive market, reduce cart abandonment, and create an effective repurchase cadence without overloading customers with irrelevant messages. Implements automations via WPP Marketing to recover abandoned carts, encourage first purchases, activate repurchases with coupons, and keep customers informed about order and payment status, all segmented for specific audiences.

WPP Marketing resources used.

This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.

Recuperacao de carrinho abandonado First purchase incentive Repurchase with coupon Atualizacao de envio Pending payment Confirmacao de pedido Customer Segmentation

Recuperacao de carrinho abandonado

recovers customers who started but did not complete a purchase

Configured time: 60

First purchase incentive

Stimulates the customer when they show interest

Active automation

Repurchase with coupon

activates customers post-purchase with return incentives

Configured time: 7

Atualizacao de envio

Keep the customer informed about shipping and tracking

Active automation

Pending payment

reminds customers about unpaid orders

Active automation

Confirmacao de pedido

Automatically confirm approved orders

Active automation

Segmentation: uses labels to separate audiences and campaigns

How it works for the customer.

The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.

Automation for abandoned cart recovery sent after 60 minutes The company quickly understands where WhatsApp fits into the journey.

First purchase incentive for interested customers The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Send coupon for repurchase 7 days after purchase The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

automatic updates on shipping and tracking The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Reminder for pending payment for unpaid orders The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Automatic confirmation of approved orders The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

segmentation by tags for different audiences The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Next steps in the setup.

Segmentation prevents spam and increases message relevance

automação reduz trabalho manual e agiliza comunicação

Keeping customers informed improves experience and trust

Segmented campaigns create an effective repurchase cycle

Evaluate the expansion of segmentations for new customer profiles, incorporate segmented bulk campaigns for seasonal promotions, and enhance integrations for review collection and post-sale support.

Want to implement WPP Marketing on your company's WhatsApp?

WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.

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