welcomes new customers with an automatic message
Configured time: 0Segmentation and automation for personalized communication in menswear
Eclipse Shop Mx uses WPP Marketing automation and segmentation for efficient, personalized communication with its customers.
Summary: Reduced manual work in initial communication, increased customer engagement with personalized messages, and organized segmented campaigns that keep customers informed and drive loyalty.
A feature connected to the customer's real workflow.
Eclipse Shop Mx is a Mexican store of high-quality men's clothing, offering imported products and operating both wholesale and retail, with physical stores in Monterrey and Guadalajara. The target audience includes men and women interested in men's and women's fashion, accessories, and footwear. Improve customer communication through automations that welcome new customers and segmentation to avoid generic messages, fostering engagement and loyalty.
Automation setup to automatically send welcome messages to new customers and use tags to segment audiences, enabling targeted campaigns for specific groups such as new, inactive, or loyal customers.
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Message automation for welcoming new customers
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Segmentação de público para campanhas direcionadas
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Avoid generic communication and spam
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Speeds up initial communication
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient, personalized communication with different customer profiles, avoiding generic messages that may be perceived as spam, while speeding up initial contact with new customers. Adopt the WPP Marketing platform to set up welcome automations and segment your audience with labels, enabling targeted campaigns and relevant communication for each customer group.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
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Automação envia mensagem de boas-vindas automaticamente para novos clientes
The company quickly understands where WhatsApp fits into the journey.
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Labels segment customers into groups for specific campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
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Campaigns are sent to segmented audiences, avoiding irrelevant messages
This step keeps service, sales, campaign or support connected to the conversation history.
04
Integration with e-commerce platform for up-to-date data
This step keeps service, sales, campaign or support connected to the conversation history.
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Personalized communication based on customer profile
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentação evita desgaste com mensagens genéricas
Automation reduces manual work and speeds up contact
Comunicação personalizada fortalece relacionamento
E-commerce integration is essential for reliable data
Expand the use of automations for abandoned-cart messages, repurchase and support, and explore targeted mass campaigns for different profiles, increasing communication cadence and strengthening customer relationships.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.