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Customer case studiesReal stories with features and modules used. Fashion & accessoriesCart, repurchase, launches and order notifications. FootwearNumbering, exchanges, cart and seasonal campaigns. Bags & handbagsConsultative support, offers and sales recovery. Beauty & cosmeticsRestocking, kits, coupons and post-purchase engagement. PerfumerySpecial dates, repurchase and preference-based campaigns. Health & supplementsRecurring campaigns, repurchase reminders and targeted campaigns. Home & DecorConsultative support, cart and delivery status. FurnitureQuotes, pre-purchase questions and order tracking. Household utilitiesPromotions, product questions and recurring orders. Electronics & ComputersPre-purchase, pending payment and order notifications. Cell phones & accessoriesCompatibility, offers and cart recovery. Pet shopRecurring repurchase, campaigns and post-sale for pet products. Food & BeveragePromotions, recurring orders and fast communication. Babies & MaternityRestocking, bundles, kits and recurring communication. Sports & FitnessOffers by interest, repurchase and order follow-up. Jewelry and semi-jewelryHigh-value support, coupons, and sales recovery. Eyewear & AccessoriesConsultative support, orders, and repurchase campaigns. Stationery & giftsHolidays, lists, and segmented campaigns. Auto parts & accessoriesQuotes, compatibility, payment and order status. Tools & buildingQuotes, technical questions and cart recovery. Digital productsAccess, onboarding, renewal and post-purchase. Marketplaces and multi-brand storesCampaigns by category, segmented base and recurrence.
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Businesses that use WhatsApp to sell more in e-commerce.

Discover stores that automate abandoned cart, pending payment, order notifications, campaigns, repurchase and post-sale with WPP Marketing.

Stories by category: each case can be filtered by store segment, feature used and type of automation applied on WhatsApp.

Explore the case studies

Filter by store category, feature used, or brand name to find examples close to your operation.

18 cases found
Frenkels Fashion & accessories · Welcome for new customers

Frenkels integrates automation and segmentation to improve communication with fashion and accessories customers.

Fashion & accessories Automação Segmentation
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Mantos Sports Fashion & accessories · Welcome for new customers

Mantos Sports uses automations and segmentation to engage sportswear customers with personalized messages.

Fashion & accessories Automação Segmentation
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Homero Shop Fashion & accessories · Welcome for new customers

Homero Shop uses automations and segmentation to engage customers and optimize sales in the urban streetwear segment.

Fashion & accessories Marketing automation Segmentation
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Kate Kuba - South1 Calzados Footwear · Welcome for new customers

Kate Kuba - South1 Calzados uses automations and segmentation to improve communication and engagement.

Footwear Automação Segmentation
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Impulsivas Footwear · Welcome for new customers

Impulsivas uses automations and segmentation from WPP Marketing to improve communication and engagement with customers.

Footwear Automação Segmentation
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REGIA SHOP ZAPATOS Footwear · Welcome for new customers

REGIA SHOP ZAPATOS uses automations and segmentation to improve the customer experience and organize efficient campaigns.

Footwear Automação Segmentation
See case
Clothes Ambar ropa de mujer y accesorios Fashion & accessories · First-purchase incentive

A women's fashion store uses WPP Marketing for automation and segmentation, driving first purchases and avoiding generic messages.

Fashion & accessories Marketing automation Segmentation
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El Patrao Fashion & accessories · Recuperacao de carrinho abandonado

El Patrao uses automation to recover customers who abandon carts, reducing manual work and increasing the chance of conversion.

Fashion & accessories Automação de Recuperação de Carrinho Nuvemshop
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Poisonheartshoes Footwear · Recuperacao de carrinho abandonado

Poisonheartshoes uses automations and segmentation to improve communication and the experience in its women's footwear e-commerce.

Footwear Automação Segmentation
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Kairos Flow Store Fashion & accessories · Recuperacao de carrinho abandonado

Kairos Flow Store uses automations and segmentation for personalized communication, premium support, and fast delivery.

Fashion & accessories Marketing automation Segmentation
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Outlet GR Footwear · Recuperacao de carrinho abandonado

Outlet GR uses automations and segmentation to improve communication and boost sales of sneakers and apparel.

Footwear Automação Segmentation
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Viviane Brandão Shoes Footwear · Welcome for new customers

Viviane Brandão Shoes uses automations and segmentation to improve relationships and encourage repurchases.

Footwear Automação Segmentation
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Savani Footwear · Welcome for new customers

Savani uses automations and segmentation to engage customers and organize effective campaigns in fashion and footwear.

Footwear Automação Segmentation
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Ana Mello Footwear · Recuperacao de carrinho abandonado

Ana Mello uses automations and segmentation to improve communication and sales recovery.

Footwear Automação Recuperação de carrinho
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OMM Fashion & accessories · Solicitacao de avaliacao

OMM uses automations and segmentation to engage women's fashion customers with relevant messages.

Fashion & accessories Automação Segmentation
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Guapa Loca Footwear · Recuperacao de carrinho abandonado

Guapa Loca uses WPP Marketing automations to recover carts, encourage first purchases, and keep customers informed.

Footwear Marketing automation Segmentation
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Ninashoes Footwear · Order cancellation

Ninashoes uses automations and segmentation to improve communication, support, and repurchase in the footwear segment.

Footwear Automação Segmentation
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Kiaora Fashion & accessories · Recuperacao de carrinho abandonado

Kiaora uses automations and segmented campaigns to enhance the shopping experience and build customer loyalty.

Fashion & accessories Marketing automation Segmentation
See case

Find a story close to your operation.

Cases help compare store categories, modules and use cases before deciding how to structure WhatsApp automations for your operation.