Segmented communication and automations to strengthen customer relationships

Viviane Brandão Shoes uses automations and segmentation to improve relationships and encourage repeat purchases.

Footwear Automação Segmentation E-commerce Customer relationship Recuperação de carrinho

Summary: Reduce manual work with automated communication, improve customer engagement through targeted messages, recover sales opportunities with abandoned carts, and create an efficient re-purchase and review registration system.

A feature connected to the client's real routine.

Viviane Brandão Shoes is a brand specializing in women's footwear of own manufacture, with highlights including 3 cm mini heels, offering a wide variety of models for women interested in exclusive fashion footwear. Strengthen customer relationships, encourage first purchase, recover abandoned carts, stimulate re-purchase, and keep customers informed about their orders and shipments.

Use of automations configured to welcome new customers, recover abandoned carts, confirm orders, inform about pending payments, update shipments, request post-purchase reviews, incentivize re-purchase with coupons, and notify order cancellations. Tag segmentation allows sending specific messages to different audiences, avoiding generic communication and spam.

01 Messaging automation for different customer stages

02 Segmentation that avoids generic communication and spam

03 Abandoned cart recovery

04 Encouragement for first purchase and repurchase

The project transforms conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Maintain efficient and personalized contact with different customer profiles, avoiding generic messages and reducing manual communication effort, while stimulating re-purchase and enhancing customer experience. Implementation of comprehensive automations and advanced segmentation via WPP Marketing, automating key communication processes and sending targeted messages to segmented audiences, keeping customers informed and engaged.

WPP Marketing resources used.

This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.

Welcome for new clients Order cancellation Solicitacao de avaliacao Recuperacao de carrinho abandonado First purchase incentive Repurchase with coupon Atualizacao de envio Pending payment

Welcome for new clients

automatically welcome new customers with message

Active automation

Order cancellation

notifies customers about cancellations and opens support channels

Active automation

Solicitacao de avaliacao

Request review after the purchase experience

Configured time: 7

Recuperacao de carrinho abandonado

recovers customers who started but did not complete a purchase

Configured time: 60

First purchase incentive

Stimulates the customer when they show interest

Active automation

Repurchase with coupon

activates customers post-purchase with return incentives

Configured time: 7

Segmentation: uses labels to separate audiences and campaigns

How it works for the customer.

The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.

Automation delivers personalized messages based on customer behavior The company quickly understands where WhatsApp fits into the journey.

Tag segmentation identifies specific profiles and needs The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Messages are sent automatically at strategic moments The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Integration with e-commerce platform keeps data synchronized The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Campaigns are organized by audience to avoid spam The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Next steps in the setup.

Segmentation is fundamental for relevant communication and engagement

Automação reduz esforço manual e aumenta eficiência

Personalized messages improve the customer experience

E-commerce integration facilitates processes and provides real-time updates

Further enhance segmentation for seasonal campaigns and explore new automations to expand customer support and communication customization.

Want to implement WPP Marketing on your company's WhatsApp?

WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.

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